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Are hard luxury brands doing enough to engage China’s Gen Z?

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock

 

By a Luxury Daily columnist

By Jing Daily