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Are hard luxury brands doing enough to engage China’s Gen Z?
Posted By
a Luxury Daily columnist
On
November 11, 2022 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By
a Luxury Daily columnist
By
Jing Daily
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","iv":"8f7b4cb6d297547968213a9054aaf907","s":"ab1c1908e2e1731d"}