Are luxury brands taking their eye off Gen X?
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"e9263f02f2579520c46f3f0b99275671","s":"33b2072608569c63"}
Latch on to Gen X. Image source: Google images