Are luxury brands taking their eye off Gen X?
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"0980765d2435544a55537acf73ffdd02","s":"e89ff6d449c2c93b"}
Latch on to Gen X. Image source: Google images