Are luxury brands taking their eye off Gen X?
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"b03455aa5aba164292382c1bd93f4796","s":"118d427831dc2dab"}
Latch on to Gen X. Image source: Google images