Are luxury brands taking their eye off Gen X?
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"a40f6ec8034ca7dfd8b6ada24ec48ab5","s":"21b4002255230ee7"}
Latch on to Gen X. Image source: Google images