Are media buyers using the best algorithms?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"0845f5a63c2789655f09866b2d37623b","s":"87ad3c85e9c5b7d7"}