Are media buyers using the best algorithms?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"ec7615a7967e2f0ff07ad4138c46dc2f","s":"be14e0bb730e2076"}