Are mobile social ads overhyped?
Posted By Chantal Tode On In Advertising,Featured,Industry sectors,Marketing,News | No Comments{"ct":"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","iv":"c7cdcad195104b70864a60b6a0b8412c","s":"fcca9e0817b52576"}