Are mobile social ads overhyped?
Posted ByChantal TodeOn In Advertising,Featured,Industry sectors,Marketing,News | No Comments{"ct":"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","iv":"43d34d6ead8f8016ab47ef67a5ca8f08","s":"e14e343ce8a5f575"}