The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock
Are you still selling a dream? Why many luxury brands are lost in the “sea of sameness”
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock
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","iv":"004a6d4708a1af57a48bbdf481a558eb","s":"07d6dc9bc93bf55c"}