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Are you still selling a dream? Why many luxury brands are lost in the “sea of sameness”

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock

 

By Daniel Langer