The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock
Are you still selling a dream? Why many luxury brands are lost in the “sea of sameness”
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"2575e24b07107031ec18533e6e5e8068","s":"7fc62523ce8aa401"}