The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock
Are you still selling a dream? Why many luxury brands are lost in the “sea of sameness”
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"ce47eed5184f1ed1bfc7ddd4bbb1c7e7","s":"af4354b5bbe6c4bd"}