![The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock](https://cache.luxurydaily.com/wp-content/uploads/2023/01/jing-daily-012423-image.jpeg)
Are you still selling a dream? Why many luxury brands are lost in the “sea of sameness”
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments![The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock](https://cache.luxurydaily.com/wp-content/uploads/2023/01/jing-daily-012423-image.jpeg)
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","iv":"0bc66cb7af628ad86594b2e64a81f9e4","s":"44d363a188d6337e"}