The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock
Are you still selling a dream? Why many luxury brands are lost in the “sea of sameness”
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"318a6dca595997d56a4a914b0e7b70f8","s":"aa38bc5a5a79ef56"}