Multichannel
January 22, 2014
By Jen King
Italian apparel brand Giorgio Armani is leveraging the digital real-time journal Armani Live to generate interest in its One Night Only event series by creating a connected community through various postings.
{"ct":"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","iv":"692b7788a873e26310036c5624cbfb24","s":"560fbbd72ac31e12"}
Share your thoughts. Click here