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Armani, Porsche, Mandarin Oriental propel Departures up 46pc in 2011 ad pages

 

Marketers such as Giorgio Armani, Porsche, Mandarin Oriental, Neiman Marcus, Caroline Herrera and Van Cleef & Arpels are among the 96 advertisers that have boosted American Express Publishing’s Departures magazine 46 percent year over year in ad pages.

The publication saw particular growth in its May/June and October issues, but growth was gradual throughout the year. In addition to impressive print performance, Departures expanded its digital channels with a revamped newsletter, social media outlets and a mobile application.