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Asian affluent consumers’ mindset post-pandemic

The affluent Asian consumer is more optimistic, more resilient and more loyal to brands that showed genuine concern. Image courtesy of Agility Research & Strategy The affluent Asian consumer is more optimistic, more resilient and more loyal to brands that showed genuine concern. Image courtesy of Agility Research & Strategy

 

How has the COVID-19 coronavirus pandemic affected the affluent consumer mindset and behavior in key Asian markets?