Q&A
May 24, 2012
By Mickey Alam Khan
The aspirational/symbolic buyers that most luxury marketers are chasing have all but disappeared in this economy, according to one of the leading luminaries in the luxury marketing world.
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","iv":"dbc2767cabacab2de0fa2b707da32eee","s":"b41f1c2ebd87ecfe"}
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