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At risk of being left behind, Prada finally sells online in China

Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors,Retail | No Comments
Adding ecommerce is integral to Prada’s evolving strategy as it tries to recover from declining profits in recent years. But will the new online store be enough? Image courtesy of 联商网 Adding ecommerce is integral to Prada’s evolving strategy as it tries to recover from declining profits in recent years. But will the new online store be enough? Image courtesy of 联商网

 

By Ruonan Zheng