Alasdair Lennox is executive creative Director of Fitch
Attention, luxury brands: Post-pandemic you need to find your vital
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"accf048df4188e3e04c41ac2cfde1774","s":"ca455041e4e15850"}