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Audemars Piguet enters augmented territory with immersive experiential launch

CEO Francois-Henry Bennahmias introduces "The Clockwork Forest" in a new campaign video, out now. Image credit: Audemars Piguet

 

Swiss watch manufacturer Audemars Piguet has teamed up with California entertainment and technology firm Dreamscape Immersive to create “The Clockwork Forest,” an all-encompassing and interactive virtual reality experience.