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Audemars Piguet picks Milan for experiential retail concept

Cutting-edge technology showcases, art installations and a virtual reality adventure are just a few characteristics of the 17,222-square-foot opening. Image courtesy of Audemars Piguet Cutting-edge technology showcases, art installations and a virtual reality adventure await at the new AP House. Image courtesy of Audemars Piguet

 

Swiss watchmaker Audemars Piguet is presenting a fresh space in Italy.