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Audemars Piguet promotes play, showcases past in Musée Atelier push

Musée Atelier Audemars Piguet The brand describes the Musée Atelier's construction as unconventional and ultra-contemporary in its glass spiral-shape. Image credit: Audemars Piguet

 

Swiss watchmaker Audemars Piguet is opening the doors of its Vallée de Joux shrine, where the brand has housed the most important assets of its 148-year heritage for a number of years.