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Audi and BMW, PPR, Brioni and Burberry – News briefs

 

Today in luxury marketing:

Audi edges closer to BMW as luxury car demand hums
Volkswagen AG's Audi premium brand edged closer to market leader BMW AG (BMW.XE) Monday as it posted strong sales growth and voiced optimism for the months ahead, in a further sign that luxury car makers are withstanding the economic pressures better than their mass-market rivals, per The Wall Street Journal.