Audience match, acquisition data empowers marketers up against retail giants
Posted ByJen KingOn In Featured,Industry sectors,Internet,Marketing,News,Retail,Software and technology | No Comments{"ct":"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","iv":"9556a5f0a834380a7efa1ea217112e86","s":"d833785de108c1ae"}