- Luxury Daily - https://www.luxurydaily.com -

Austerity, financial pessimism outlive Great Recession: Havas

Image from Balenciaga's spring/summer 2017 campaign; consumers are still carrying over habits and attitudes from the recession Image from Balenciaga's spring/summer 2017 campaign; consumers are still carrying over habits and attitudes from the recession

 

Over the past few years, frugality has shifted from an economic necessity to a celebrated lifestyle choice, according to a new report from Havas.