Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School
Authenticity, human-centricity and net-positivity: Learnings from the 1st Pepperdine Disruptive Luxury Symposium
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"0af97dbba5e2c2506a1128e5a6e60e44","s":"195c55ec0fed19bd"}