Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School Authenticity, human-centricity and net-positivity: Learnings from the 1st Pepperdine Disruptive Luxury Symposium
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School {"ct":"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","iv":"5b2742a40981675be3cdaf70da758d1a","s":"79a435e47b18f2b1"}