Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School Authenticity, human-centricity and net-positivity: Learnings from the 1st Pepperdine Disruptive Luxury Symposium
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School 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","iv":"89650333bad67d6bf73280f5d1c859c0","s":"9bdb562adea8f0c0"}