Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School Authenticity, human-centricity and net-positivity: Learnings from the 1st Pepperdine Disruptive Luxury Symposium
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School 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","iv":"26de2d27966d4e28bbb3c145210aebce","s":"c23f97e5a03dac80"}