Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School Authenticity, human-centricity and net-positivity: Learnings from the 1st Pepperdine Disruptive Luxury Symposium
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School 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","iv":"a3ac11f316c134d41a408409105c993c","s":"a66dd37c2a2beaea"}