Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School Authenticity, human-centricity and net-positivity: Learnings from the 1st Pepperdine Disruptive Luxury Symposium
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School 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","iv":"993c66d8a17fb01054aa605eac08f03f","s":"aea0b62b491da647"}