Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School Authenticity, human-centricity and net-positivity: Learnings from the 1st Pepperdine Disruptive Luxury Symposium
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School {"ct":"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","iv":"0b7ff796f2c060efce7b227c329396b1","s":"a78e38872635c056"}