Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School
Authenticity, human-centricity and net-positivity: Learnings from the 1st Pepperdine Disruptive Luxury Symposium
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"3d26580f8fed2785ccb519d869e2078d","s":"9326a5c7125be00c"}