Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School Authenticity, human-centricity and net-positivity: Learnings from the 1st Pepperdine Disruptive Luxury Symposium
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School 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","iv":"a1710e7fb7a5357262a7521c59d91ff9","s":"556aef965567536c"}