Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School Authenticity, human-centricity and net-positivity: Learnings from the 1st Pepperdine Disruptive Luxury Symposium
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School 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","iv":"796f5e750247cede48991d011e605bb7","s":"d0ff8543491940f3"}