- Luxury Daily - https://www.luxurydaily.com -

Avoid the deadly sins of luxury marketing: Wealth-X exec

Michael Kors fall/winter 2014 ad campaign Michael Kors fall/winter 2014 ad campaign

 

NEW YORK - Brands need to stop focusing on wallet share and instead look at potential spending power to successfully find the right audience, said an executive from Wealth-X at Luxury FirstLook: Strategy 2015 on Jan. 13.