Avoid this $47M mobile marketing mistake
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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V+YmpvwtilurLMbucwbe0gFugvumg9PjTQw45gZOpNURo6RqP8oFUmCZL8l3OpEFrwC05enTrhF59TboB+Z7vasQ\/QYV547h07vhO3doztmaWUMK809TSKxCIbTDkZzHYQdWKD96VYh6RiOdSaId3iHEatDtJ+3cF196xAy3tr9aNrjt4V6UzsLIHINanfnu9F9Fg2Zq9PBvzx42hfbF4av03UN8uji5\/j2Za35Nvs91CiXkZD4wfm9dJBTLi3fme3bS3k6FzH06XEGCX7HJT53QX3IHX3A71FP4YGSyMlydXAkF\/KdhRA91BzrAUkRryJpF75NaInPQNsp9qNCQkzV8U93t6B+rwvR7jsjBR6a8OONGx8\/0VPP1V9lC80UG0DmJ4uZa0XgM+EHq7cxYg3VJpOeEi21r5LYPDntqEaU7wOzBIpC0udXf4yfOxcnOxggqW1zunOBqJhZO1q+5BYrdqK7wD5d+JO6O6iCz+kD+apuXq8IOh99q2HZ79PhowlJMT3Riv3JJ3G1Id99fX1lepuD0sZXR2VP1O\/x6YwaY8eI97NLe2GgsKGI3632Cp6ycAok5DFtC+OOB0U\/a45iGfYCzbCRdNfw0P3ONiJFOXzilF+NwHmkitwRVg9J45CRRTmQYV32kF0+Ta70eTtBZF6bXI04g9ibfbLSAf7Zmfe8nLClFanxiWy2WLcE7bK5yn3dKZHoXno9X1Jp+Mf3c7mV2mFSQIiG0NVm9uX+CahqXidyPOQvZRzoSvA99Mw5tsrH2ZDSD\/4fkcBWzwJk7r\/TscsZcnRaXiLiL0vJFOZj9i3la7Bn9Nj2GO+Zf7wx0vKsha0plIALm\/OK822uZN6WYAnMcBG0V8ujUGU5DoL2yPswd\/L49DIE+IJJzIfklIBI4lfqxJF5pDK7fLEv5KvFgqUy9VdcnCmLSRNH59Po1HAuUTHZeCqw2d1zkZj\/JWubMCxEIIv39OHh1VzTnBORI3Gt2E3TGCZQx3nuZBEe1zhfVYHy+2t4msbLlkppa\/Zq5KgJ3GVmNWg3\/zv27uNOIra+oPYvIDR2jGb+vAAx0z8qH3u+8OhzTGBaiq4E90Opxy0HVeMDD2TvG3ngAURGxeBEBq+hK4jEz0yDnyjb6dRZNX71EQd8ZnU4CI5EW1\/nHaKoprB0m5tceSgA1F2F8BLEn\/G\/ZSKAg2LKfTGtPPptvHY734Gy1Du7WTQaneCGW65IN\/YdQly18FK2AztfnjhCErdhgtmXe4oWNX9H2E5xbcQAetkiIRwmMB+KHcvjB\/Fj\/WTe4VHiBPp\/Rf\/9ID+BHkLgwhqaPHPaULs6PNDquxR2+yQDy2pTk7VUjU8Iu4e+OlkzjBavjdQVa99XQJuoNiFQ2SIbW7Mb5L29w5TcgEwoMyxJxezjo+e0QmfDkrtnODM72vi0UUAZ748XtH30Qd8W6pmzZh6tXGgPPmoGXBnIV8dJgKQB4\/inCfr6LmKiOWvn+Gaxnj\/cqJO\/yOx+fT7JEtlbNxnI\/VpGE6JJWJYAARzxnxxo8+4iNuUVQGM7X9IacNyanA88uuVYDWl5Ue80XTR+CqJoC7hkZ3GHQ494fX\/NTsOtVjVWavg1xUNUENNYBTopiGND3UyZdKiDPXl9T9\/cBTAQYu079+OEhgtVVTFZuEt3N7MRe74Xddo7gLexjQh6kSpJ6PFIJQozLSofI6Gg+4\/Cm61MobPgHD\/vDufvWgKvO72AmzJ1PcWMz5RaYfAzBpCBRnlXnhOQ12KuEwScoKpLVjVtcSLdSmXf3AiYj9TdxHuoFdDbbtsq2YLK8fiNgoBTjb0Xb8n2G5yT21CwdnQZP2vOCp0LxP0Cm7upvhgPamgNgOHX5X9sgYXxEUydrUqHi56VzGq3HBwI1G5dR4h7UrPk3bzss5GvscsimuErbjBeThWXdy7aJFSsKgQ2qTEiR8CR36FxUBc7lKY\/o5k9z6T+u9u32P+cL90Ahj5p\/wiPQTClCQhMavZA4LWq1+AbH0YvVKcWmuJ3H9MEiROEQIINuOPgPBR+jGNEIjyXMY604s7Xu9nsCOxM0XmhJaqROYzslby8gpbVmceBLa5vUbOOHnMWEQnO5q+YVE0vY9aZskmg2yD3FfBzO9konvfHKtrF5jNL8YmbqBfJj0xwMPvAVRu6f7E2vkZQtkeUBvOP44Fs19kE5vXI+FNRNxTCW2BqFVmDDRr+G+hgSDLCsrsr0c0hs9lDRfPj0eF16Y8I7KxuS6UH0qPDaCWvA8r58bY9DApLB\/wBAKsDfHvuQQRIoeASlyRKLr5jTb5B5xmbwpqYPBxTLTxqjKO1jWu3JWIhTzSkIG5DE7FEw0QVtFylQW6rrcRDj+M14jtDfJcHPpFzw6QaRmV4WC2DTUKupD0kl12+yfDWH1\/GxXIDRkpSIxdMgpjTFl3tJWNuiC20syvQpBc4TmFJhsqh+79gfHXejjpPX9kuCiskiJqXm+NFVkfB9LHaVBrtgf8\/d6c+Z1OhFajWEOsbwayZTG\/CIQCB0otZQXLGjZCpG0PMwvTyseULSaYrHnfw6yCYF16\/\/4W5M3SycQRncBhOt+TjoqsI5rJsnEgzOFbuSQOaYnvu7WyGdifUwcKxAW6zYhW23asXMHFqqzNtugEDVeVCe3zCuY8v6It2bKU9l1us4RDJU8Kwgcgz8v44Dxzs3ApfQKuPVmuVjTLMbgg70iFwa7S2O0eKaNkxjIV7yytwhOuVaVMCYbgTFpPpApRxtfMfdQybL4g8KJOTeoj0RAgqXeSMQ5x3lgDVUYrJ+X+9glYrk8+U0ebgb3Bdbx6bJMt9LSlnXnr\/97SzWJi\/udIC9ghs3q1RHg\/HoLEcaEV2tISJfC0chMTPN83gShmxV\/OolHi3nHX1lEApWwX8RW2gV9c+3Kc0LkNHN3hw5FFqwruqBSyuTllrAtKSr1tiPE6y\/Tf3ybgs48DToDgbopXJ0pjzMqbAm+Qg92DbjqztZlRTpjj811yPtAYzqAGTHUMymMOChYh+b9CkckoBNsOmbgPicuQ45oxTVvgkYn8Pap0Dq4Fqqel\/pm6E+Pr4MgHQH5wHYFSwGaLC8QItCemhx\/6eHVNkURfzJZdiX\/njytIIYEFvAq3zGqjwqgp2AJMtN99l5V+IoHF\/EuhxRetETlgFu5J2t5y8uDeu7llM7dkAna\/FtvGhb5d79KYT3MTngmgrLRMLSLJRKZKvq\/LyyC9c9sfzeXxH95eLFRF5VRTXYaQtmFReEju\/XPbnCLC7cSR3NT1pUd5Llte1tVLwNzlZXs3e1kFdFBP7M5n7chOh3vociibQuLWPUD8\/HCM0uCtdMZqhbQb\/i\/9VpT\/+UG1rGGfUNVld5bMw642aqYWL9JPSd\/YwFAtEJV3tKydmMv\/SubRzFeuUER3rE3lauHjlT8k1lNXiey56rDpOoF6FE\/TOuPUu0Vz2f4bhHw4Ex1JjrOP06323sbc65ey6NU\/2IqiT5ZPzUyd3Gpv3r\/03r0fmlAzE1RgGSPTw0zhOU7vahHAXbASYaxaP68kDILqC+r1+h6PTrUUNamsNe3ooxHW1uqsZ2DMLtE2WA923pka43\/sP41SSn\/q5Ti+OaFUkqpvhTI\/aj3eMV7TeHbcUTLLOxJXVSY2kuikIdx3LhOnpAkVDSpbVY304H\/pGOjb6I4jBZT\/e31VZJvnf2oWmN4Js614ln90uR\/bSkpc7pEdI2enNUlKScCgr3MrQpIwpWaRodOnjWnuSivC76MPlJ2\/4uC1ByY50J2I466Aursu4kOF7iFf5tciGMXCUjbcZ5pLgn6oZ0dQPjTa4SY8mERU4yuSaErrD3FNMkZIwqViLcNBMFjz9B2gOIQu1U68noswK9IVfS8HTFthn6iFuUoYihW9RqqKtOKhxoiS6p9ffYhZN\/UXPyDciiVkHs5jesRf6Nvc0LXUKMM10xCD9WYBkiDI+laCwu8mvNmUGvQoWJlPRXaLr1kzYOIDEMf6tLYD0\/NEJiEirz+ityA3xmG0mJ6\/UdJtNWi+A24l35cqB9eilpr14jYUuVD6Ay1VLbDboKiPu6f1oT8LeUxxduKRPxue\/yNpsrlKDzdVu+vdxqA7Bx9ssoVgQ3KD0MXmAJuac3Mv+QC\/dZ6u7CagJr3fRv7Fd+tyKCRkNxm9ch0pNc\/hP3uszwL4ESvkv9wdNsLvvo7UlmoNZICg45izGSWGxYrySiky4a4YrlinAFyB+22jPUwpnXTAu+5anTvCJ7ARL08olhLEkD\/f2PjGFeUahe77X9RMqXxUMVOm\/0PADLMVastWKj5so+Zhsbag98YprTXgjmc2qZrPg5HKx5T2OdD18eFuHXBeJTSfW56dkpACEHecFEM8pTyrNwpDI0+K\/9KqngTxInx4N7oOpqVATEnl9DdQaeOc0GaUgvLGrcQoUYW4hjfbWrN9F6aT457dtye\/069+b4ykTpwmNaPSi+LFk4vxlVRDqDZrcLNAyLuDgaz0TsnY2JNLw7352gv1sGQPPDP18ZtGlrKLlj7U4xS52fnDlQmhvMqKtXqO9Xv3+jmYQ+aO3N3g1S+EwATaMtpmqjTVR0YT\/AvJgFNAtkKuEGq2epZe6E7rekYQUFK5sDH4kPZhMdvHoYd1m7DPXarzLvuJmVjdFBWTkvc7u+Dh4+lgCmWvw9WGvarB9uC215HmdzNoGEFf2b\/\/XxldHLQkQWmgiN1Zxbib78szW\/UutmMWSVXBwRidyyoV6+3buK2aeOe4eXsxeJmMAKWMtuTTxKRezYiRgcv+vq+w9CRq6zPouKUeRXcDZlPc5\/2J\/sD5ZC0d8ZnKlHJLB5dOU5giqHL+NAUHEr08sTkCSxAn5EY6LtI21aQ5bofnUdWHW93xXTYN5UeZdgTDoTh3bXBItgpaq+cIZ3k2W7WDdO3HR9tMGQJCFqjOKkr5Tj+tPIRjFWBX8rStjewbjARs8tHEGSPP1iz6kcKfXbotOEW066k2Ca6OL+8jipraXPmWXfeENRkiMEPodvpP+wIx5AZ8BhJnsbBMZK0tD+2bnYldysdAVGWw0fAuEWEvJEdLlKhk9jAe1c0Xd6dcJ2NxH\/uBP0aj0boWd4TeDGhhZUi9xixX7GgmIb88UbnAGgAUsu8Iu6xIwSEClx9o0Yldm6WC29p7L7a+z\/s3+F\/\/ZEp\/GGM61AaGZO29Q9IIlN7MDwJY8fjAqBD0t9ooFVizxsvNAz6APSVm+ozAjRzghZehe+pRO\/r9nz9Ii0L6kX6l82","iv":"457f9186c1fe670532fd8dde4e8835d2","s":"b8acbaf120a49589"}
