Avoid this $47M mobile marketing mistake
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"7e5d8f180c06985bdf6e98fbacd1e91c","s":"0f2508419259475e"}