Avoid this $47M mobile marketing mistake
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"7f0979874b412f618b19d0e8f8fbf51b","s":"0c77784044d30fa7"}