Avoid this $47M mobile marketing mistake
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"7U+8KmrewAFDBh90fvUvrJSXAjfVbN3UHxO4EHdQAnGDKvORr40jfzUuWmR2uewSnoZiskEHB5WheKw6EjkcbkBF3c0JJHISIUxXykQKKO2dwEKlFOXG9cHOgfB2ggikBbLtLkox7ZUua5UAAw4ktpCH01+A\/xF4hV0g989OSdvbToDhdrXblg6Dn+RQLt0Z3LNVlLDzJMO1W6DvwnSISPHjFz7qDvhAuQ7f7jtgPwkTE+HG8U0fXSrGW0EDafBr6qxcqOXXowPqXL2UuWagJc6gErDBBILNNkvZxQewqapfSjNZYLp4SZTHWKwUnVVUvYZXCStL9q8gJWoSK2BU0DWAXMNhbnZ0LRlgCA8epcjbBuqKEbuEHOR6api0Av0+rLvhwqKKEWO3PjpWkIvOXQSy55TAtU3KBwllzcsLjJIHHTnhoEztklb+wncbPA0qFwcwrj87W0pbzedIrdsujJkKojt7RG92KWC78oCXTiIxS+TrR2zjJ2wIYay75tUKE2jPCkEfwIWKLgL68AnsnoVVzeSvnRszecOcZYzyuRkWJZPn\/CbkqoisyzQYqYdjK7UoJFIDHyHYO5MvMGBduEwlH2oov5nrXLaEx7bkGwtakt7k5od0xDnnr2gxM3TTE5+MsX+nN3r+ypgFUObwR5Ak\/H0mgfvLUy7SUSfjokxfFsmOULMHNUnnMaOCnlQQEG2K5ZuyHsDeFKtuBawu26WDovCH\/c7vMCzRGBPuoVIYTtyhQCYxWo5wiRIw409aGIP0ErvRZjX+pc+QATlN\/W1OLGjPLqAF4zg7PECe8vr2q1ipqohl5Ld+VsAqUBOC6FxCWErcSEt9uZl6l5JU3vGJYhg0Mk6LX3rFeV+ehcFtew4b+IlsyTGSqPJxVqo4izjnQMW0YR2bXcOSWVVWx82DM8ttsTPSLNP2VvrZgKl7szpywYK6QUPNSjH95\/9IIUBNjS55wbHvJiFyfvNHiftdspY5+pFJY1yPwFXbc\/3RDwOY4Q\/JizuCzgkp21aiIAORl+2RFR64jtmFbKBan8QCOo1XoCM2cwx22ie91e\/0R9TGajFMUwYSsbfotnZIX4C6U5dtQbSRlQeyJd5gjlSDwqXFk3wOYjvC9i2QtKcauJBznDFUqLrCG9ak9gTt9MQUMTqMle5r1cVaD9msIBeYorIX3xfms5ewB7Wo0jb6w8chbomtQZLfK\/58f8xsYBE\/MGd\/z6RqmMuI6gpbIdJzPFZvrhSaztX2OJC3+GYJ\/wHsgxPb1A46VaW8BXJu98VGgiExgvFTWMNnqmPHaTF68hCXJHOfSKrxMttP3q4a6JCKsHtRZEHQ8a7Etlel\/2ipGUpfztWjOb97sli\/v6NjKX1ysbVKpobkd8qHocgBZfW6M\/VEQV8lniSXtWvsE1Q7ui1K11OH7VF7kkjOx5oLxlnQN+WaymjtfOHIHwDb2rNNlNN9pGO6P8AzNwAgyu4GxbF2lMmmH2gHIDWTW\/UAUBg+XminUP2pnoMaPTtk8LPqFD8pjLXIBQa5DAnDbbCYAF7Db26DFJF52\/EoGz0z9+JrExgS7sjU3LQ+Kh+BLwPniMbZf4EToJxAbH+IoLodrwwPyYcbTk\/+CJDFFi5ymixdN9S8Mj8YcJ75iUmW6D635RrgUVV4plz19y3JojXgc7w0G8H8AuC9SsPHvQjPX8d8QyrVq4eFq5Yamd1GDMdL3jQO+fzZ+EoMQ066Yr1ntZtLW9BwvNCmuHbfXjha3Rt+ABt8gJ6n7Ul7Y3dGzYX82fKjw2ravuIezJuJ77qmIxSoYrJe6JP\/53kKyLqLv7lS3cZMLaorOVKjNh7lG2ARBZwfvM1iIS8GD99+DncHj9BGbT0MCk\/IZCO6bBB6b\/EcroGos5ha+2hcCckYscVf+tvY1ZmCkrlx9H3zYX6gPwMLm19mMBtJuwsbg0GD55d563OxDbTML7AcMGZG2MZ1S9p10K9Lod0AMQdC8eHOUz6AMub+AHAvzBfld+PcFSCQLdLy3CTByMFYt6eS9WafQ4GCtbLsiZwSQPfi24g+vb3SPUgwt7ePUGtomVbleindJ+U66wAI8vR7Hjw7sS\/wzhxN9dSUcv83Hk0YJyvz9BrVcarE4MwYmpJj4AR8rKg4eOeIHNyNzupXY3zNg+uoLTi7bWYyCL794khoSerWAnM\/z7Td7rsGwXQqbCXIAb6dmqORs3j\/9qV1RDgrl3yxYfkiM+P3nrJgZ5YrnuGOQJUn+XgQ+MMgDZzD7y+4iPenDljtivo4vSgPY3EL3RsUr5XKhHXmo4dlxH+HrI+UQPHDr7QykeXopEIa9k4t+k8ABF3tgo\/ITieKfwmD1VrK2c4L2wJMCsgMQq5pdmGVmt2ekEILpRWQGwMEVF14YLjd8uhwRLidrzT9fRMPfZYGL3K8GCMeqRVKlwPxcJMlc1ckQNwSdV\/FuuiwB4ri3JlBm3pPvcAv5m98JfMFaN+0KtLaRvmA02BUWk+SY1Aum6vXxX+QLDwVlhfeutw0E7j3d0L9PSkPTqk10nbO\/nZvHCc0WVUhp9vEjNsgAMl\/\/QmPEMCC9Uz1g4dV0x\/9zAcnFeUZgDq607wB3r\/EgDcOFBYxjk3PgzuyTwZLMalRdgcI+vTfJrSTr8NfIqKnV4U3qgq4PfUpjBNK8QBx6L0t+V\/8wEmwDxpmhHaSB3R7AXjyPDXYVu2xhuPBWWX9xzsuBQlkwomgstv4QwtvwIj1n+Sp1d6z6QiRM6kiO05PuSpCFU+4qE6\/A2iG6rHkfL1NN9VWobjVg81k0UbQGNSMo4bQkhUx25Pg0JaRPZxLrZ629n8M+iEuoGhThtb7Cg2Ch26ynH7MyhhYxWSUcMDkBV6nfowQCatWQIbZI4JKi2L4ncuVr0ylni3gPByYXlzBLIdhl7o79oZv5DWodk8JF5Re\/1KDmhPohosIilmm+NS8aZ7hW8MQc7LbEDOpH7tGCGv7PGHZ8lFSpnkA+bdgnT97UXx3DCpFl2ETDyp2okKSDz3lOPLwCJ1QU15fvnWTsZsw\/fT4PTVR4uMVSJLPk0A31qENHxb+zVEXpPl9FZ\/TZkee2wT5jWYl\/VJKyYLT9kIVMx9TWK9HGWyqsctM1ehuV9GnJx5GtjA6axXvrHWmmIcgjRZY1hL4F08ZJ2Cz7aH4X7JeTtdN49S+eLTX\/WeeotwXGne8cAfgvSeo9\/mXk0wJNgf4qpthQKJRSPlUUQW6QW+PTjhcb8KN+zbhR+5dmThMfVJBIK34+Uub7CCE+VGWSx1\/PPMGXAu1oNd+bYyWkUCxfG24jbqezWeJLS3gkdlOsmewpywkb62L0KlRLz+yqZdhJXad1dA\/ayOwnFPgdbaLBknoZZ5A6vAHMc9dHVPWLU3sJoEacMOVgG\/V\/esVCbrTiJZjd1OiI+6GIkaubAgbMnQGu7zJU8ywH1IyzvpfSrU\/C933VTL7P2FUM+2PGMpz\/FFVuDPhVwQAoFy1Skg2uU6T93NCxHQ+V+UADBs7UUdKqSI5OWPHzUEt4WOaiYbrG33MVcMu0bhV\/4OX36Hd7JZI+CkJC8ziuGtGRhgKs+G+Mhrr0NQLzrW+FAC8pkRoZww0ZC7K4wsQTY+4K+CKD+iFs9cWYkFCWCf\/XR+3scp5RG6Z4DQpfbsYHNHAfOX3F8Md+aReqfC1zrzp8WPLCpz\/tYLH\/jKrR64eD0tWrNqQkqtHyW+ttJv9yoC8KjbbIkTXuW\/64wdMu86dBVJjglN3OuF+fvyqoftwuOyjKBW+y\/5xQo5XWbBUy1wGYubH4DDBSxXOy22A6YlRxx7Mqy+ht4qf\/B02jrM0rE\/QnmnTjXgDvM0NwcLU4nTpWCsOVMKDnHuai5CiSTzQ5ja\/VjkgSqr1RDjmxj7ukA6lVsinjYu+UnuFav9wMvTNstwQslzjiboKl4To47b43v5sNs2AWYd\/Jyaux3+rAOV5kB8ecxV7rDAuiMLv2EQ+otlsHziicMlEnWbKdH\/zi0NcgcvOGVvDg777M8ONmGJBvCE0HH0qdHFL4TF6LWcBf9IFueO6GFTh7C2141trXyth6J9337GuUxIbTGJG14hca030lQH4V+KYPClwZObwPS0YdFQqjsfNzW+c0VKU86XeWlBjF3S1Jxmhd0Hp1mzUwGqyf6BWVyKRp5z0n\/vnNzEu0WUw0xkDux0jZkLTEigCAREzTRMT5l6KyJ6wJE0dobDk63FlErUOhMuZVJyS2BY+42cf5GqkqG\/eaC8wSYsYejBx5xpEEc4wmUqRVVONdOKSNpUCfmIcCNQE+ZNiFyeik36MerR3X1PvlpJKVmIJ9l2Wi1LFvi5WqbnWYh4rI6Aw4LriROhSrd4TQNv7fWR+PoNrx5ciUigzrBB7ZD9XUahseRxsrvRnX4+52iIIVny8QvDO99puNqeGJlAuuV34bydA5euhFPGKu7EMYgfTbG0mN3YmLMa9IJOEKMvLCPClfbQeFxbAd8fpfAhMR5GSNQXdLeaQ2g\/0cepECxN4PMDrNUNINS0xe4IyuCH+I+oYCqkaeTILvu6crqSROlCYUJ0ELEemcZKpTd1RzWkMCxHkCTJUC1bQcBPkAGPmgJytytPfLXgEPjypNBmM\/aC5R83TnCQnCufgsFNkoVFGMj3cvTQJbt4DcKkcIsJwhT1AohBoRY843RCZfhFBq09yD4m4zoKo5iIAZ\/h423wyugEXQYJSqixgHyK7uxTAIozGRhPtCqMmEL2toTDiI9PLFqBpniB+o76h0Zz8glEc4QAzIrqESVXnPvjuiadBlSkwb64MAvRKVnI6zOAOhFasWS6nVVFT2Ih43yL1FjWDCXX3fzpWNQRFmcY9Nbh7gmKtAuswt4wXsMcUKPSgXzqx7dzk2qBlO9xWnKhdzV55HiaB3+T5j3LieLM89Dn4ARl63XVu8E2Ig3aW5x3jrNEIa5hU2b2VSqDn3EhNGmvdHqLsOyaB9KZ92l0idMVqOEbVr2OOUdmKbpzr5kzCwCtBBKD\/X\/5wNJyM4gIjKO3XiRJ+bvUDAexhs\/ukcaktuh81fIi2B+V6uOf\/gum+D4bMypkC9pyhtcmgEA\/GTGXrTDKqsADygjEA90BuvGrzj9Pm\/RdLZLsjQ4OglZulPBa2cXWzCVfqbcpwKQi6Zycx\/6c\/Mljj4FTCceD1Q5db1R1hHk\/b8fm3XKeF3Ef3irN5ldO\/vqoLF3sI6Mmi7hBSOhizLJNejyL79UoogbF08iNugNCgJ4oeOl26q6vvR59doiywIBryonhiP4oA0sYL7uHZRmjYZ3bWwPJY8htq\/wqJsm5BzgHBGpNUVu3MIVJvS0jVqGz2SXCYF9AVDEwmCryKx11BJNWusDq7b98oqFd8HkBQXduOtT0+M6KzxGRrJ\/nEntgi3wbmHj+SSM0FcFSWp73HN4gNhhr8Jd5h1J1YLsKzP\/68u5sRZtrI52tV5EaY+fbJA7lptO9fsMBa1lyPVlSy0zzH3oPE4Kj\/05WcVv4xrzzVZx\/Q2JRe4DhmVXFph8ifBN19UUJj+GjLP4IoNrrEzRdI9IhC3Gh2+AJtgZYmjqPoIiJ9teSImegFsFjgIJMqbkqWx7\/tjy3Pm+\/FNZLI4k1iYQ+IVH9JhVb5WBtcAR\/\/nEr23k13iORDvVRnkjciic2eLM4khX1TqTo0jvzL7X2domlrwADh7BNzUG9J7NbAta4LNHJcQ9dPD7MJjMWlvR\/NZY\/8CNZ0lncmJQT17faBPAbklP6yD7QzZHwf\/HY1B6FumVaRESCMTs+kuHyQQz46vziGWIpHfo1NDYb2h\/aEABmjCRV\/occchw8S2g+ukclCR\/8ehXqQ8rFTRvRLT\/Au\/N7wvYIRsG+eCgTyU3w7FrBxsJ4vPD6+D7Oij0rNd62If4s5KomGZaQx7ammNtK7H9OlzCZgBSBODbuEI2chPzdEVWBUoZx5NL951ur+DxVcJM6PILkpulIaMu54GUp7fiAmp+AnVenBWjr76bOsd5+dygUoGAD2MR9Vtsl6\/gtatUuXOnWaagjE07hnvIIheB5eX7R9+lyRVEFJxsh6AD0OcPErLO24YFrxHGkD5gCDvSP2dFjtffqQJgryHn9bR3EA0y\/Iu0dO9Yw\/b5cW68Hq\/VK\/Of04atxsTpJBbBiU5b809XL64LdThbfXH+7yAA2dwrTabrfqI7i6LElV9QALg15TUwaiXlZvmijirKeUTElOGYi56v6ALJRHATF\/W43PmjFN\/H24X\/sCl66SVaHUo52kRYxDbqkUkVcMb7f9ioT1Yff7x9o+8x+pRqcaMzoEl9TYCShwSNLyNiaPJ1UeG2dgk7a6UALZOZAbCw5QMs9UVJoVJXlTW+Ed\/vS8rWDckVEAAoX9STq\/0h7hUYjT+6m081DS6NtSm9CCKcUubTyWU8TYLlGKXWY3aGfa8ss3f0PD+Z6kIkp36B5OdKCAnc7HWx+RVFKKwyM+4JnMnE20Xrru9mubSrjqrJDj81Ood6D3u5GlEE835TDrkmxog4KSOYdVKaaBKe13MtD3PCobrtgmepuikvNuwO2AyhIsmDwyV+n7p0Htvy5ibbRoFTtF\/yKLVT19l1inxYFDrBk3o6kPUBDAzgp\/Kp7luMZ717cIW9\/UXew8SwoICtpgmzCP5SEdpEEoavFUwniRYM+MOpKzbPpx+1dFy8lkYulQB7C5BLN\/s\/vHwVFFjOQDIXicfw8jaXjCnTdFmYuNBkPQ8AMQLFS3c3ibq5sv7yH2HwRZ6znQp80o6tI0QwawMwERMVi0CPcpAoaoGherKq8tAb4DEP5rsC99V4DgYq1YU5lIofvzDv+Oxem3233fLnZHGp5b\/TH15xS5Y7lujiTLV0XuzgLOkXVUUCviO47ofPsiSQcPVw9MdhtNpBoJAvctTCniNLKcrZ8bxfhfqfyfyWiyFzeiIxqbZ86xYwabq\/1sW0dd\/46cKmhIB+FNxQsbcr9RCkZTRg2kpxe3pTOprdGdYewvJ1n8mUQkYUDraNUoU1fYYSgTE7C5Sz\/4Pn4w9Aaya7MxJIEc4PHlf68AnD6Bybq\/SdJaDOYnGzsAorZSDy18s7g0\/CvVkRCmxK8yxcvLCvga+jvuSudKWxwNhGb8i33OExytHjcHAs3OIxSj26zK\/BpEquDHsQa1rgMlQFJbqVdRD2DrLtzB6uZ+XKR8USGo3WcdRqlbizOYmFN4ZzDzehqKWRlq7d7h8taOTqUuudwKHVFcxgcgTfXMG\/yilYpwU2DNC12hAe6nyCE2zwaLrOSkQ9c3u8hBwAqlCzYfSrLtTsKOLeb6bqyfOkhLw9iQqrariPnFhWBzKFmTc+Hy5wZFXV4PQHnbKswVorg\/bXYJDngoBC3M9G0pb5QbUFNuOblE\/tDOKXlVHIzUslZCnCG9gs+B+cBtkjiAilQJEjkDVKyRHe9RNOsXNKKGjN4H89NKv6+S2H5nqMjwRkmNJCglZiMJHmq8I2ycpl3hv7GHKSGzdVZ6X1X2YKk0eaIYQKemmI1TRlc5xTDmLpbO\/6G+tULMHFBDXZtlFBYEsofFW1AnUW87bDoLtmvsYLSPyJk\/uInl1yypZFurZLmp93q0UB2i3DUN4KCdGXR+qrPX2P\/GOaUZkIQeAlPsCcKG+hAbakAlDe7r8gahjR3pIHJ1ZhgxZrkJp\/y6x0Zq+1kqIJ3LPkMELIQGpCKkF+6wKPQmqCrg9suwvzAsjaS09DyIB83Afo9+kMW4qTa61OObDPH2fwHfcLSx\/1fdUh2LZH3Ze2aSa5s1RPt1VwKaIDqOl4JjKqE+9Wu+ig\/paEnhtni3muBgZqByuKQ9VNfZKTv5ZUBwxh26Q44lnNou2hx6zBt\/9Q9hk+Gbi0+R2bQWmDXdNPsbKE1VIs5SHjQl3Py4vYvz0FvARyLNSOA05cnozNY6ct2BQQn445zb5U81MIGug6+1RGZaY+J5OuMXrb5guXvAELWg1hDB56AU05YKq8qlHXKfhLc0qI2M4Dvjy3mHdQ4shj53dArJANDGgz05vDmDxivM9rZ1Uv\/VFJugjbz8CdOFWBU0InxEvSG36PC3I1uCYSaseoqDajD6aiXBjyr6S5z7lixJiveVaeoV+dqvf4iyQb+mWWR8eam8MyD5sZdR\/tnhg4dj6MYHMoAWXxBsuLE897ES9GjYmnBESAGXzQo3fPn5xKHcGbYf7OaZ6KNqdmEjdUiHIykOKVam2sRl9tOBvBqD7BmrIlxV2uS3xbbMyKoBjn\/0SI4KL3yGBPty1pl1kw4gWxPuGDPIsFVD3AQCEydvCLf80k6oaLLqrD3zkKTXc7+OiDLy47xjV3OdCFCeBgnYy4e0x8x0nl+JsPD5XOx\/5nBXYwSbAvfNcGyKulbnFbA+kxJxi5W1drjeE2P5sG0XbgoypD6aaPuyx8hH9cHb4qn1cCa9B80fIAcesVKVKkXW4d50ghCA+TAV1oWb1BF4zZ94QzP9qz\/wWo0kNxKH7MTydrsS1hXC9HyUZjEXUPmEvkq3TXNc8IrhJn7U\/CqVWunfj+ThfeYz6BctN0tpaADbF0fWmQVYnoYFJRgMjIY3qnhV5prs+MX34EjNRuOOGtHa6gOIJBCyq1gplhvG2TycFLuF2R7WJaBRM5okairz\/AQdCN23Ii4R6b4CEvQnr\/RzjSVaygEz4pX103y2gM4X1mM7L+dkXj9\/9yb+Ce0tye+v+g3NRE841piyZ0e2nYL8gtpzOzucx1hnpAHk3OW8\/5wHzFY03l05Eb2+8A2J7xzz2CONXH6mvzIJJv3BAtZkKqbfzjyxgykepbileD4rPQLDYSD\/C0XpdP6Lg94bCJQs\/J8tJ17acRB8NCAswpA\/7SawC2Hwfpce6Ul1h9\/BvhC\/T7zPHcScD\/Uxf9baclbxlus82s2t50SHmGi2LXsPSu60LU7iimoCtqomc5qqszqPdggKDqzNNOvYr6POJ7vY9kMneHpk5SM+b0\/JI5p3vz76LYpdYF+ITdS9ApHjSpy4Np0JvLFI6+ueR5Bs28Y9cbrtrmXFO1CwU+83qWssAE0ifpJfejpLBvn7EoHkiKQP5tOnsrFgbbNWtJVoy16KuJuuBgBJHof83yXP8eqs6XkgoLZ0+sOolTSb3ya4eKG02C3E0Kl8nkG8cOQYSakgOAfmO2CJwqxV0wujAVldBqM\/\/kqcyWle0XDyaffFhIQ2OMPijsie5d1+VvQ9qkS9CN1MGSLeizaBXZREkDaAacL7hUX2dmzUMgI3t+UT9PoXgvaIMfpfm30oQZmHEtf1hb1z6Pvg3dXRl8Q+2nlYYYutYNkTSK8rtv919gQ+e9EwM95NIGfHxFhcVY5saYMeBPd4ger1Rg35jAGHx52mML22Wk9JaQV5pV+Tc7y37MC\/u9E+SoXrKZdyjtnk3QwvfMfrTfUG+PMBEWQUzDNAWhyRaJ\/bCx+W6oq6P4kVpR+uxzrswNl+mrY0g\/iL8G+OWcU31CnERPZMARWCMTfvVWXn9\/Dakf3GymwXXu4LH+5L2B370Krc9FvlbDoyX3kppVyhvoN91ByQX5wAKTdSMAnb7eesmenoUMrMlJUkPfx3obfhGYW\/uFRAjVM3PtmG37jL\/GOSgKR2n5Pi36veUGIyhlM+cGAT4y68FPQsJ2Bzxj1yPEXoCxdsbgIrn9darixqDPNEpFC0FFyhAzxLlO5mHF4QgqR5MkWeBns8kKq5hi8UyDvU\/MvkanLbJSg3UFiCH7n3xyPA8DJ01bwLzNjHsuLvVt4ffaHJzrPm\/nyV5+RRroBSG3PKitSxM8KCL5dA95wSJyEX4o2UR30iQjALA+j5rjl2ReyZs90FCI22slxeu2QeKTXrRci0urPwV6vyx\/JVdqMZAQX\/I6esO06PS9y5mwZIjW2wrAkkEyy4cR2kDqQ77ruBQKGhmWktQ1t41Oa+lS9liGS7M3GmutYZbHJVLZak1tf2eClccAMt\/W37E\/Vi4WY1xbJpmG\/FnI5\/yJKYrgtXw5n8Ikj+FKExlwhCZ+NxS3kzcrtg+fqB+kceZFVmZ+NUyo91RDx9aOz6l5WBv+FJMvV3\/u+uNNp8+Lfogb8ep7ubVsbns3yXhMQhYJzzrgO2q0a8hwuF4sQCRvEm\/Vp75O10J6SpchIQAGRjYSpr5hDiMCvI+cyy8hpriKDOaPyquVjNmTXF","iv":"d44c8344f773ca65b0954b812d92e4a8","s":"63c931c375cbbd11"}