Avoid this $47M mobile marketing mistake
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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TNv9JtCwJllGgs6QRPv79FhpSvmd\/kIjMrSAfKYytrCF+8\/UsUtJngHjcN\/7EYqBxnCMW+mYUb7MCn8hDKsf9UuVLX2aHo8ksLLWYQy9QnWa0+g65cUfCrEpYimw29NgEuIbkluf\/B1RZXM3poHbHIXzFnq5zgXhXN9JQJW2dEZulVk2LSoWDEWnJeza7JYEi360E1qww0yA7QuOwUBEgO+FdGWVZYZhXdxd6kaSY3qYSbz\/VNVNbnHmDGz2iAcU7XSTZhUE8twaG5YVbpYBCQz\/OkkU4VvYZ4J5el7RD9ctkN2N5gQVx\/hZMYwvbuOM4I+uOjbeWbTvEbH\/wsNNw7wDAa6K7jNzqfgtUo+xf+dFhOyNzYY6C\/kLLgOQj\/zFsySZT+HzRaki8o5yLOXlKKBrsPbfbiEs3cSxi8M+OaTjQf2YmgBmmz2g8yn5IoSVcxud5zYHbH7+ZtXeG98klXCyHH66zuBWguPpRGnLjs4jo9UE3w7AshXpuH08ZUQMo3wLaE4o\/QKSYzMiPuL2xEoOEKBhDZa+fnDgzQO+5wa+U\/0\/rJPqoz5QCHm9iqka4Wg7ZXY1HpCy3+062c4sVq2KIKfjK4IpgPaS79LzOPKUqjV3o38tyYD5ftkh\/0JuGHVQATKRM4rZLnHL9a8TjpU1iH96iKO4742cn439bbRm\/l5WN8wgbUlRRqfycaJApjHXnkkpQt6Ec+1mdZc62QijInfUzhJQbU9T5vqi+82rt1kSKXdMWnZJMCdO4yvFSjkvDV4gHt1hZc50qWdXsMn\/CP3zZSV9wlVrZhOgEqZw5Dc2AVCGkCX1nOUXllXnY5ilfF6ZVvLypepxQ3ktUu8vXNy6IOAyHapcItJE5vTyY4NrqV\/GXHfZlTg0wN4QrQkU5ktWH\/Mg\/3DrtTN7DTjBe10\/jLmjijI9+SLrJ2IZSUuUXf6e2h4aBbnK\/1Ph4KWMLfa4mf878G6P9LKZq\/xCZ22fyhcUPwuFgXqwAY5UqD2TvRuI3flxPMsX7Wgn3N3hFsBIyYijZe6+9vI2qhhC4i\/A4b88bQHPNTPvDwQDJfraiGIrc8gyjVT30LDSpDgJ2AXWVh+VBEAe1q4fZYLQYbICD\/d8dJE26HptxsTjXMT9np68q3xR\/FADBd+bu8S0y7k+5CQFc33ikIWdt0ppBawYM90nB7dn0S9XyqP8asibJsYlx3iyyuEViFfkXWZIloBXsVp55Ek6wjhzn5QvDd4HCh+AwnzyAmhMC93Cj+bR1RdFfsJahVjcIncx397zLDBCHyAWBCct\/pECJjjWuf\/LnmX\/Svhez4PjdQK6adXuVIQVOPOX1R6iwzTPuCGPBy6O3jHbYhafyoldXIc0WkeuQWaoCHPKK1PNgoycRYcye\/+b3JqIWBNRjGWGRw7u\/hpvJZ+W6uijdaXBguO\/7v5kOKawQQObDMbv25UFuXaOrOUkbPBr1WmFidL4FE6\/138HyLsyUAPqIxMNYeP+D9tHgDAmawWtShtVUYN6rx1D43Oed0UOcp3bvSy+tPEh\/sBGxYRgvc1NetU697bgEvSCXW99BiynTkrYu1UtMDbO05SRYfsOM4eqkuPBIwyFl+oJedI8gRHZ5kCF2d46IyO4iuIp52KVleACW7OR183C9RBRM75s19NXtVSyuEijwrPnIklUV\/vUYcX7oWBLP7tTks4M1v63o3\/dfoyz2eySY7Y+43JgYO79SV2\/xpl6RhIAu7OO2AcAYmukszmJOQJ3AhBV\/v9EZ6qNl+uwATBaJV3a\/L5D0OYOyjenIZJKlfZYFr6H4ioR3C9Z8UDz3yNDM66LZ1oR+oR5GVDCM9rTglUmEtrgLuyU+cKbfh77ZP6V9iK7VYvw13bsryLil15fAew+5EdAMr1fu8aQSaMV15kjWc4NsXiNnlfysowkqNIj4KUYlc06xcL\/Q7b\/aZo6Et\/rx6IXWto7iEjiWMZluaYSbscdyQJIWUZEXblcezupDw4ry9ZmCgmZktuZ1wLA\/NqdbH4H3ptf0fK5Egtw81ofowbKmrjUBHh+5z4LaU8YZrgpzY0jTlWcndL3FaHWNqu\/K6QQt7loJpnrFmzFgvsIPSiJVUIGTkOAxL8QTUjmgHl7UwjE1oTtngvqN9ulI6Y05nRfFsuIBxuw748noOb3UEekNMl7dCmY7yxNgq7TK94Vvfu0f014ZJ5PDy90PP9nmMxKO9vKUkm1GZdNpVyZzcIMco1in8ljeDJHkPZtLoELZgFXmE46cV5CS2Qx9xVUGuVZNCEiCj\/6hdAuEwj2j4IHsEfXcqonPoCZW9UOZ3oYl+gFR0jn6j480WbbPN5oAPyNhvab5J7W\/ef+MwIciZPLQ2\/nFEKEWqZM9rtnZzmTZRwnamf1Fk983LJOw86c6A4Uf8g1JNzMd6NE1Xassllfw\/nmn4lc+QGQUDyqMUiG068CPfEnAvJIlQF1OvqR8WIBbvs3kzrPo3uO7l4Y3tWxEJrozMFPzYVmlAaxW\/YAVdytNYg5GEpD48TKY14c2nPK6MAn7o+tZe0fCkDwJ0xBc\/Zo4FXVJ+TUCzAO7m5gl7cQWzzWJfzZqA7RGzy9BSVDQHzSTGk9HZAeGfro1yUvBeDPhihQ3bOTQuyvdVBaqeC0RVfA4553Gap\/3oQ5nJHGfDqyr2ZfhRpYjXcP0uuDf2AaWuz9HDSUkxppwCdk5bjA62WvgaKj14c4g8N255BkEvoDcPpu0l3Y\/ZdM91ksB7GkivxDX38\/YbTdCzwpRi5gG4MRr7okPDIdp3P+oLT\/7ZTwpGxP26GPqGpIMb1CxoGrcSAxWtATJuowjDQvqOBsgOvGMDYPvr4BRjkZ9AWrEEIjz14CBuSqNadP29rrjTLcRKrWGi3nqmvADuEXQQ2mwqKG7LNXQHPU89QD9r6eKeKGLPlxYh+QBwNij\/hCpbpiJnu35D7uKwriCrwznT0TVARBVFcAt7Qmkgdhv80pYihIPgbbhvnscJ7xD5ry0w4K7dM1G24thF6s\/wYV94q\/QcL2kLOZtpzmyX7DvUOqvZLK9Xbn4ovWnP3\/AQMc13rJGEPXzgjhku8m5erzbqVfD5DRHs8GGd3pLkJvoatpvbQmFEEFfzz0wPgc71F49\/ZE\/ajJTY1l6+3nBJ6Q6cqkcdgIBPWjp+YawHatn++maHC9eFAkvEoSWL0lCl1GD2DmIJH2TOruomX\/N\/CkLPtQKF5yw2qeFahsnkjgF7gN0QAvohGPxVWqSqdLh4GCZtT6Kk6ykiACWIDlEeyKEtMl9DEF+K8apJDT7OBbh141QCpalOdI8skAAvbf9GafssB9FZRfxAsC+5iRI6MK9MxCQ52\/t8lXFrtg3vboOrE3FR8NaAz8Y0ndMGQyHRyMYhdyILpxIMW0F7gvVJfCEtwktwqdMLaDUA2+KU6TFiqRQeH1THZkDWwqIw4DAcK2ftxTJzkLvMigiHOtoaJpvSfu072AWS693EyEbzmcHaHUBiuaIYrn2HPbddqdQukirLFSBI8jPU\/tNcVWqv4OH18vzBblxev7fUa4PDzcXS16EFcuV+O0L1m5HdEUPvTm1IS+PLO49+Kq6BOz7YdsWT+RfhFqcW0\/TBUwAFQfm1hrOAJjTbID\/e\/dnzHj8r3HLRpgkA+roQWZQ7bXZjKNApxToK9OSh2hxnfzJ03m6e5JFp9F33W8Jdm8auHaWw\/suIsNrwJ9eYWe8pWNuPuiOArjQ2o7kQYmoeyUhfzMfrHS9n\/2LrAb4KAtpD1PCHQEfEh5F8hQpbRx9+M\/pWpcFXmXTPha7Ybup32wM\/iuKxyExvQ1JXd4RyrxBBTeK\/5gfRng9A3IA6gAQRoqY44akq2ZMo3nZrAudqcB6oUxBleYFDxURJyRjLP\/P7DlK2zQVjnME2\/P0njeubvpMLC1y8lh6tRoTHzDyqXB7W+DsnY\/V7n3ZLtHZxgXBKAyAmRLRJYrHlulJnjB8JIf8poVV3+r2XWtsBr2BD0UuL+l8m3VulLxjfg00NtoawtCfDN7cmzObIy1W4\/VQpv2zfpQOzEdubLKv+BUX3dirdHH6qXztKR6MoxLcpjBMMYD4ZAei5iFyEC4Qmcf1MwH3d2RNwhn4MBYKHADMIpRJhh14pwbz9qjRhAjPe6HrICiNCxwx4HvG0JSMa5lq6Fuv9KgyFzEv5sXipk7sem2ink7zorhztGdSAiZuJBSM7aDtzz0twUBqFdhFg9El8EBlN54DB8wOTtpAw85BWc8U3g0VzD\/XcV3mEdRzxX50LKcUjqmlioq26QLG8TCPvdxO+SQea9XiyrGiOrcc8Xy4mDo1egyoXSQteXZSFmPLwpYXaYAqFkg0amMfYYt2MfLSr9i5+W1\/MS3x1cMZsnQiZ4p4C+QSpaJUbV84BGtuoSLV4AcXFIjKTxFjFhGHrdIlLLrB6Cm0o7C0pYHxkFhvROGphGXFpTgCbvdueBo0LChrJhqWeZ+AKoLtULhPWtR25silfG5fUrn7Nhujtd0c9TOPG6g+Ciuwd\/1Ynxa5+qJQVfiI7U0jbPwWxMtVc5vAYBbOdbmkN\/wgKXGoh3silQ3uOM7Xmbs0Js9CaJGbhlr+5E7zG61yMZGF\/b9aOUkP+XV9bsGRYCUgmXtuu7mrfK1o+8l5ZM0E2K9fP7i8kWEeL+CM+46JYhhK1Igp+z5VU9ptizpEhCIbGC31Wff2YxHZ+5hfY2EDcF+JsEjFwzCb7KvacZpE5dxp9GvrOQ8lmNKs7WUQVHsHqWTgzrnjP+TyJ\/LFxRl1cMiU\/PhjZPL+3fsJY\/U9rFGLPczVpYIqg3js45F9FU88oDTufqc8kI4Tve0E90mwOB77GbDzymJyH+kxUI2R9tS0P83Qh39Vxqm2pbtsLBlbkeRHG4AOU7iAX0hPWHvRPnVvQV4cmVDhDeEKRO8Q+tyE8Lg+pxgk79naCTgI0MCNRSnjYlP\/KV60Nn\/dmB293mNt2JYlVAbVHqKh8P+x0UuXiwwn2WjHTwzY7ciuHaXzqDYsM6RY7PH1RzouoiYI3ypDG02XcKEYEkN2ePUsCL+tVlUqf7N3hy0uc5WO1zrAqGzgQpggejk98622ydqb4I8hKYC3q3NOTh8ZH03lKC5I0OzXCo9sLwUjaDvgd6my393SMR+sROyJZiBksg78NHMIsDqg\/N1CGF0YArXqLt8Cm203YTB3MHzPL1NP7ds\/0d9\/o8IisqkZ1DidHvxyDyJENHBBUeDVz1nKtKK7zL6fSO6U4gu9hnj+Oo8ZFLmlkQZcCmFKt73dV","iv":"66d647558e7152f8c1796f925a6cadc6","s":"9d1a6bc2f662de5e"}
