Avoid this $47M mobile marketing mistake
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"bf94cd093226c5e36300ebaf8f17bf6c","s":"9750da5d30ba3b62"}
