Avoid this $47M mobile marketing mistake
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"aef7e25c5f04a67cab9b14efdd1b8d2f","s":"8fd5f66b99d2e390"}
