B2C and B2B marketing are converging: Will you adapt?
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"5d63d967ac2894a42dd97ba2534ee147","s":"65295df4c0ada3ea"}
The new marketing and sales funnel