B2C and B2B marketing are converging: Will you adapt?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"7280f3f83da7d003a396ecfcefffd469","s":"19e935c059af3d6f"}
The new marketing and sales funnel