B2C and B2B marketing are converging: Will you adapt?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"347dd9de9ebdc7baa18dcd33fe2787ad","s":"251a41ce7ddd080a"}
The new marketing and sales funnel