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Balenciaga CEO: Risky Demna Gvasalia appointment was game changer

Balenciaga has seen a rise in popularity under Demna Gvasalia. Image credit: Balenciaga

 

VENICE, Italy – While an unconventional move, Kering-owned Balenciaga’s choice of designer Demna Gvasalia as its creative director has helped the brand become the hottest label in fashion.