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Balenciaga creates virtual fashion line for video game PUBG’s billion-strong player base

It is the first luxury brand to partner with South Korean video game publisher Krafton’s PUBG: Battlegrounds and PUBG Mobile. Image courtesy of Balenciaga It is the first luxury brand to partner with South Korean video game publisher Krafton’s PUBG: Battlegrounds and PUBG Mobile. Image courtesy of Balenciaga

 

French fashion house Balenciaga is joining forces with a successful eSports operation.