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Bally selects K-pop star as global brand ambassador

As the singer and performer begins his term as a representative, he brings with him an enthusiastic fanbase and a profitable career in his industry. Image credit: Bally Partnering with the brand is 26-year-old Lee Seok-min, more widely recognized as DK, a member of the South Korean boy band Seventeen. Image credit: Bally


Swiss apparel and accessories label Bally is appointing a young star as the newest member of the company family.