Balmain leverages Grammy buzz with Rihanna-centric mobile ad on Vogue
Posted BySarah JonesOn In Apparel and accessories,Arts and entertainment,Featured,Industry sectors,Mobile,News | No Comments{"ct":"j6g7PYuf4obByHg9IbxPysaObOufO6uL\/xQA8L1ffJZmeoiNdzP50axuTZm+zI62dd9BozKga9EVu0AtX\/rBFENPW\/TMjbbVUmMYPP3cgIXRlwkALR6GE5GBx0IAXylCWpoUgDB7zCbc8jvRgi1Og9lTwakE8dp8x+CkDU+s0v4g6sR1HRpCksEJpBzVhG5nzwAnSd1ta2afJRoV7YVwFKTsK69ZORq7N1rK202\/Xo\/I\/NHYYzr5N\/\/3\/Dc6vLoEVzGItlfwZNMOeggngG\/FJdX0MvOMKQHy84Uo8r2T7hPA4vUKUtVPOvJIl6MWbkEO13S3rIcf8EYG3t9m7lvpC1TZ7DTpa3pQrKheBZ\/nteSpR9Jb5FlygXnuFZaAEhr5Zg0ifWsdJgG7qJYOZr4a9nGQpgNGh\/J7OdRPuKa1UqIp3JiX70zHQxyt3yHtjoJeLdf8UdtDwWHOZhVaerz1UGdwK6Y3wQYF1SGMvcminK2VruqPE+jwdNlXEFgvd\/V41ZXf45uSh9gLI539P8bmQ\/tBpA4hvD8W\/RZCfWRPE6Fu7+UwIA\/ZvRlOvrePazz+6BwOls9TVioYtO291R\/O1PcMUo2UQ9jo0f2Oa05j9l\/E8ctFnR4r7HKSIlFAMuJhiXEDJ+14MW7b8Pxghgh25myO7CvcTnBV5a8phPo6c2eNMSsCMf4NnypAi5VR+wWfdBIgXcmiTSNiD1muZ11r+rh2o3rwnexpPfYHZfn9unxE7dhe+llA\/FfuGTTdylAjl8AHJrAjE3V6drLtPe8EqYybnu\/OjV81SRNyRrGz\/j49F+IYQIl8pQ5SEqEvCHHWwc2qcBwmpccwfePU10Ijxi5JpcwvhCqK+Nfz2GIgVEULfdKrckpaNcojM7UGEhRZqTbic0RpTyvITKKJwULVJp8cbUCaRm55kOffrO5p77hHEyZawEhQJDs8YCtS+wAIUnJEYuGLc\/QNSrbtRuInSZ\/Y9KTE0+qjJ59ThUf+CYFaGMXV1GvOxULptD+2CoFWLY6gQ6iD4KCzCa3baswQPTRD6xWbNfPKYXZSqDLtlw3uNCnEeBk66Yv8yVLUMbr5HrqTU58S2RJQPju01wZXDH8lhGHYeCYkmzgXeFjN0B7D1K3vXC23TuvWxi+4VEUb0fI6rfmMjRuMzBIpAJe6tiwCVyrElkBt2W5NeiSMiiVTrspRlvVWsascp4jx9e6VO6x80YgiERjXPaTnPvw7ve5mkaTgav7AUQN90LIOPBWY2r9MD\/nDkcxqBaCOUZSHRuMpMnMaQZDug5zYfnDo4qo54q9sK85xfIgUFQXI1OsH9AKooHIrUlr9VcJx++yDwGSV4+rEgFfz33AJZ\/OQjDheQqEdCRRtyT+mLbkJ0epaREi99JrFDbuzGJFM1NMfE8wMkiWq\/M6dGdk2p+vGxXLc52sWCbu9OlG6281GwGvIyDoK6w+TvT85bsPEWeqqsShki6pctvUXGpt1B\/SWCLLlmPaJkbE70Yg7hKqqzxyyuT4+aca8jJ1SkGmuI9S6GMdEXmcCstOStbvcv5mtjhS3TOIQgIsULvHilSoS4V4dVk0Htyy6OfZWwy6rymUb9eT+UdhXBmGIavQJWTP+jLZrMHFIPZTUmNVWyAxVDOau0qfQkpB56ohYkAAjHGkFE0SzZdQJRicIZymyhN2YA0pLYJyzs4pTKbH1IPyjP71s5mHKosLH3yLoZQdI5H5m\/acd\/5Q1j4akgBgO+yQ5LNBwvfxvzXBALMnqbkFq+4\/JguK5dBPdQBSW1+giWeuTSyFtgZ8Am4Sa287FMPA6S51S\/RVePhPemYyL5kLwNL37kK2DEMaQB0xPm7mIXAuWNgdDqPrfzo8L4MiXhqdU0an5IlJ+Lv\/EOQkGBcdhin5KlEkKYCkhLi2oawfCNpzo6pNR3c33EMskTAEDW1p15V3WACupvfUpoGxv7nSmBAWjfOrcGYrTl9urvDezm0hN+u2XdvP2lGHwYXLCFqG6zDmXuOZXSdaxdfWNY4hHyh5J5egKvugFcZA0A3kCn07eoR68nh4EH1cwvm0jaA8t+8t9Cb1KBNTeRiVBOXw2bQ4O8zNC0ZHd4Uq42WJzJmhzHCeiiRlliq8KA6ogeJfBuR44Eq0d0P3GW6xoVXD0iWtlVUKfFV8vz\/8KoTit9H+zuCPCvvBXovvt+wDP6m4MzZ+QUiR7hrlSrAaigRJYq2Ct73Nl8pmdubBJMj3BfDo25XjNXDNvWKdaMb2GRummeWpjt90oPKJPXvb7YjbbPkEA0HJce7KMOZqXg6lfdCDjDiTg8jNGKIEGQBC5p9TZ8E0EfxCf0IXriD68cHr3hu8FWc39ozAVk3Rt6BFII2aV9duXvAuMnukj3SJ7kYX\/vjuCkoqCJF8UddaM\/Jo8mrZ495KahqcnvlGp5J5lCMlY\/x6s9q4U9L4CGWGUcmwq0jVSsS08WvZLJnSp1V+980546w+I1EII0zHYEHBTKfQBjAF8Mk3jzZQSxxWLE8gcvOYxkq5QLlkPYQ2RulfuCUp+FBuFsNDTan1uQ\/kSfonuoo\/jVAdOoAVwKBxh10dqzLqH4fjNKDDjZE\/b3PomCp2F33A4OvyIgcVj25zU3u4l+qf9X3kYExnEFjcwc4vtyKZxi2Qtui8DxVSZ7SQapS78AD2fzttYjDwXVkg7rPrvCCHg8epg+WRU65yA6M5rlFFAGV6Mqa8KhccpWucSPr4KVp5TFb4lDjKcU2cO6bGNEVPCswFbZ4+Z8UYFAfys3uVFPOR1sthMpBwccFkdcXz9NFaUKzNb4+XGIyfDBDEk61jvDTRZSJq93ygf7Ug0PB\/ZuXR6cUG\/hV\/KJnkQBTYT8NhJkf7fcuFolnu8pj0CuwpH3CshHV1uzd9tm\/Jdh95Ey1mOBc1e0g2sW4JBRBWuea1p0+blkPA\/kLmvPSK2raBTRbQLVUXxhIg+KXQB9BO3nMIojoWTMw10FuWWoJOVscuIwlgFAmSsJFFctywOB6UoCzcqXusnZXzo28DFIy6zXD3loGnbv+vdIV\/4wLoSDP5O2XClUUZ9o8w7sgcdZf9fX3vONIuR9k2aNAxnnGS7WaO1b\/EnI7\/kATlVlIF0sYHI8JaAa+0uzHsPDYP4tM+vPTjxoxPvvwGrN16BsT2mMHk6bMtg0uCKJrmZ2IvYmR7ZHRIFvCiZrFgu4uz8ohQlZ6CbVLREC1453JTk15ej5B7ps5G3nkWf128nJ5aDie7RmBvnbrR\/hGRueREO\/P1kSJNRDJJ89rITI8lUWToUJY9URp30Zzf+20YBmUEcaCaKO657dqWKmdwB1TMLD4Cwm6HACqGzyAjgO6ZXFft0c89Cy6v7CpnqqePdFyGMfA8nivle6xhTcF\/anTDnUlCKX2V4POTmVoBSpkJno7hzqu8IPBe643NnR7gUuivlkcY6YmJgN6qJVv7ENdICc1hvi8gP4jgdlN\/BOpEviNI\/ki5mmVgE5iNNFPTrEo3kYl63m\/iBvrhFYgFRrwYZx+Xw0IFrdquNJ\/vOO\/aGWBSdcVBLT4A+dgw1DQfe69wqr\/IaR08MLK7\/C2FnXDmn\/3AfEL6+CqH4giwkQL7HIbvcAWR85UyHbjDy2ltM6dsjK4Lr3XjQuAHgvL1nmXi3AJfBrO59Szy0ilmIO+SPNUY6CawUltSA6Ds+THjlHG7EDr9RJCZOnVEmVP5jC\/03M3FgTL+FYN3kgp8tgK1NaYT00faW7GLPQA0nPhTFxT7xB8Kyw8rzwxt2VWd6Wtdjsf1E0zjhq85geynXd6abiRW+TMW5wkE9sahd3zJfODPbgasQg02IYUK6wCgKFtbTQls7iDQBB45Fb1NOcPPbriR+7hNl5vxWQm\/xk\/KXiUQiH54wtLANzSfYStQt\/9lrvPn5YtrBtgfV\/XycXxhdlYP2J2YPCq78oeCcQuyEt5XDKFi301GXUF2QqPlPHvA2s23i0lOlfT5t53EGpOgM7UVbPAzvi47E6Qn4StjDbWbboG89UgOmWlSmjakRExBaUFKvnFyfrDq+qTKZsQFdg4ujDmng5TTPzgz0IFCCo66VYu6KqaZ7zfjZxwkkXNevCs5hCB0JvLP1kfC8+hP0DTY\/JAqk1Bee2DkzbJDsGrPvsUH5K9zJ70GzV3LNYoO+JsMpI59711vPe1ApSOd0R55GOaTH9Q\/PScoX\/6cqZbQsDJYMvZo6BU5RjPBSmuYLDxPBJj2rzbyod2g3I5bhG938SxNYWmsJeiDRmfvip5hhgxT+IMS+qt7lggjAb7BzAqY2LhXYrLhsXbxf6F5Jtv8qKhPMFBOcJRdDR6f7pp8ANwLnPVy4aOvKNc6KQ90nQMnAfoQLcHENKRDJ\/QL9RKOkjxl3g1XR979DiyqZKNLBhTDmJp1vWirs3NhbIWn1Wdq7dLPIqq\/5p8QG7iDSkHErDHfaRVEF7eZIjs\/CelPffdjyPWWnVo6HZ85itiQs1lkXw\/i5ENL4FGLSQABcJqtrXX2tBvwR4\/0IgBA0QWzhWrH6WZFhpcyn9+faf2aZy3TWLS2E1YJPRoUrUePOhVKuxOlJD1QlkSoxbswd85fuBnq4VB7fsSv1+7c\/vYYli0yFzlc+4NjP3Je+3a9knf3PRaJz6SN7+cf8MWa9IXdkp3QeNhmDCxQNnGGcZC4MoxhrLhdI4XBFAdM+lEVFKrRGkfjNMemGWZF24YHD4ccSdSRo6podlsyr1TA2gwlQg3QPoGCbUR7f+IXnf2Js6SyAR4IPDDDwO61Hf2EXgalaZ6hLXAskjGCdRTtsiTyAy7725nZh\/99oRpiDn4iKsHgCml4O043ft6Ng4cUYu07HlO3MTaFma1\/cAGUa0dkAjeKs4\/dl82muIvW0rs2a5jLNGb+PgbDt9h+nbX\/Ij8d8MDVjyNl13yt5nCoB68WQuesmrjuoawDvgghuH5e1nASYnpSLg6kv0hCDVepPalJNf+BqhOoOWoQsVc2t1CTMh8tFk64I+gVP\/Ot+a7Pq6RTp\/5Zt2ox2ZIAHLBujxJirhXm313Pgcd7NvNSfe3Cj6D6XoocO3evg97FEQxT1SOlL8IaPuRAwHyLqez86aou83JT3iyqISM+mI9JqkXsNyjl+LBWvpzLMcfw9ylZmZkF34AldDzmHVvoNlqI7ylXyjc91BA2eLQrRI0mFFfWCBHuZ66xg2bdqS1XvWApTAMB+BgoZdTtttuM7wFoh5Mxc1RvEFlm10AZfQnABykakp30gS5r9bUE8Pdmfb9sLen\/6ev4NICAHvf\/NEP2rgmNO59ACmCxVQmGeZQWE7Aoe0ovlRTrFkzSTPKXs8s\/nvQggsHNY5y3cWMonvpSAgAqY2HYKtzMRn9SJvEqO\/84BbEDMs2SdM\/OInCuuRl\/cxQFxlFF+CZ47oEbPKZgmRElBGlwQ4Sr+m1gLTo6jFiobybFwEp94fFAOWEnzITrwhgMOE6d5QCFEkbjOovm6gBmIc41lf8ge6bZLguAXXnU6ncIQK9eVGRYe6iwMYd4IygvyR85jBGp5W\/L67o2lHCCQaTNmy7iixgwoEJZ1jDIwWhJbb7sxBqkBdsmk0iDnjgjqCnHYTqZVNGG9wVTbTszC52\/4Ug3vw0JhUXL9KWjjYG9wyNsPorPP4VNDsqdthiQYePVOALhZTkkzhD4jhN17HCIn81\/UO\/tkLy9X7dRQYBgL6kt07X4WMsmrGWySXxGgErECXP69pm2p8OBPmhhANWBZofLb54ItjKmeLRPsyWzfh3RflXrcHUVQoMwCLn156LPnLhU9yZNvMz2UurdBfraF8mtkFK5ctTAxmb\/HXWawljnnFVVerY1bwsb+eHl2qDeCPQbM9+xsncOYQP50aDTGFJ5NbAZSXIF64FldUtycYzR99g1kxXdxhNXv+fOIJJ02ZDByAP1UnITTmMMgQI83nct5Zao8cNhCpKs+njaTwcwKC9kIoKQIEViFBIQGmGlnTKRoZjZPqQH+8gXw\/pP\/BuCwH3DHhZsPY6O6xNot5zoCBuuZ5A5FH2MwYmjkZCM1yS0KrXYbx8fJ1+FdC3Ml8KRzUnhBvlE8c9ZXwCmMTWATSoIfEj4jKwARbvQDFtOg58+McMhu1f7M8KEaL5RW8oDZHC+9x\/P4PpRJzMKG5lrkaFXtJlULLTpPfo3LUhRUhMd4uuahT7Sv9\/HwGCkrcrSUjLOb8ktqYIdG0JrGsOPjFMuXfgLlZHIQMI6+V22F4lN8CtOxKlQXdXLwkzEsPbF3\/SyzddJO8Hc9AhjJ6v10lQdprih9zpyQS61+FbQwasuEJum2EVlipkhfFyhy1ywBVsGtGT6MZ0mvEu2QxvdWXtxphtzJvE4i302qEiQktW3cmeGYxpcc578IyVu7KZQ\/0UIY7A07EIvQwRJ8Y+N\/2GnUAWVMTJsKU04HJUcuN0\/XZDnrwYB5RXBS9\/QAO5MOlIfm1p6DspM\/hIYoqnM4a+Hxm45Gjlt\/C2shV3FIfi9E+68zD0Q1kXDNMLzuCC9shjOFu9sqLz+JAkEHfSdgxZTG+KTC5hKr9GH8\/Taud+lhW9S4zgk787YEjibyM\/jP3M0aR9eeVyzUShldR+UYPZeJkt4Nk3PxniK8kkbN7MU7KTuiUxRXQafra3JLrlNTTrEIG620XZZ3D9OVfIz7fHlR0gnNrkQasgVg+nmW+bti+MW8+B\/KhKs1NYBiZKxu\/GltaGzN6fyPIerpSU7kWBMObBICkJNC3rJ+uFgTsRHHz50OGTNDGzT\/vvb2lFCMtjiWPtjtRqqAh3NrZfiskymIcxh4BYnPXaZYpPjd6dfNzIOl2B2axT1Fy311jX6qS1miMJsQo\/UpRACG6HDLK6dlIPoVZOLpLhGfz5HUoKEshsNWEzyL0U5P3SDv02uVxvZlqXTP1+YfVtIKe\/GFOEJrzvgOehc8yNApiI9PqL4DejOKTmVNJn0MYMIgb\/Q8fjAQ+PIkplLH8\/PF2sbUbBwZgD3VI7NpEUBHeFrh7uIH3te3y109ErWqwIhAs5FPFJZpMyzdMaNfSZ94zZrrUsbaQWGgHftQH2fAbZL5oxQCCE+3OPtvW9iX6MBXCYc3yHaE22s5\/l9lppyCy\/9qOYiwPzxC4HB\/vgQn7LgP9dz7EfEWEk7NXs1cK4NJH18erruD9JIA+Q5b\/9oGZbMma1heIR6BSTuC0W4d1PqYgbZl7rFOsIXacBEwMuoilQI22nhpKpy3P\/R3oO4qgHOvTvY51CJA61FrGkqG1outJqZKKHheEavqnIiXDttuzPbqEs9r2dvFcIisl5mS7Zl+Vq\/puu2Cva08KRVrpFc+HsNs4vJj8WEtu56RNnZqVK1eaee39D8cAtCGhP\/R+K+Y3KIOBoJuzK2HhwqUx7MsWlehhjiI3TE6O+yQMMouoDyHAWuokRIqFzeZAaItKOx5LfPt0p\/71g8XvItNS9ZQOlE23ZGmoWfRa0o9Ct\/qcYkScpU0gUJ5TIFmA9VpJt9Rew77\/PFDe80NLz8aBCBOSWp9CZNJPdhzbtMNFv+6BlsEMOVuMt8Kmc4I2wiehCKleFiVsLErpPuAkRRhYVLpURpZLkpuX+S1TvPaa9qrMRobUBOMNPJcPCgYOW35iHOE+DP3E7WQ+CljSuHI1n+qLjgaTVwhjMXIuDk70dZr9Tir+UhdAlol3HPaQI2MzaeDN2xCpWbjmk9AFEnn\/yfLW8VooMYA5zDwTcnAYMlsGOs\/zjsULjIfZiSLNmrQRQTqxA9wBnlsyJ1qnDjMguVhP5zvSeD2mczBT5p5SZTLBF43WB\/TcoV5fXjiWJZdK5GbaUBR7UcqwCeVTJTbhGQ4ix14pGEGiTT9fbtnMith22qbgDMR1DJGcNlpNvpKGm3aqXdIGlahs38Xzb1lCYiWMMh0NZd6k\/HMVZePv08G0CQCCCMVsoUSxO6l10ot+mJc5D3PN4k9cYFj+of9RJ0ut98Q3aK1Z383CTRQrmB9wsG36kH\/KiPfV0iHZlDaEqkv2hhcSSZLodvfp3ri4AMKmwTv1Nly0bPS0HSFSGfTpVnWlB86Hq7N7IlZimn0s4p9ngdpzLEn5RUHKxa3i6UG6GT3E8pdH4quwEW\/PSsiKahOfd802j2H9RW5jA7UFsOrudd7Qz55d0+thuDwKTREVfMmb6Eu\/lGL\/rkQMVAhHcUR82TVirgIh5Xu4HqLOwPEjdac94OFU91D9nnEDdGtOaZaPoDg5IddSRGt4ahcfiBqqon9Ciq7UiOATAYxf5hHaCICDbDle4vRvl2v4D2PxbjBLxif+fQFdjTQiLaor\/bDSk7sgHXC3I+RHUUDH4FHMQ0BWgNiM8WCUHYElRNvtSxYcXFrvKCymfpNpmwk1qz56uP6hcqLz2mk25a2\/gKlglIhd9nzqMBwgg==","iv":"c9d858915c96b093caaa57646348c976","s":"03789755e2959623"}
