Balmain leverages Grammy buzz with Rihanna-centric mobile ad on Vogue
Posted BySarah JonesOn In Apparel and accessories,Arts and entertainment,Featured,Industry sectors,Mobile,News | No Comments{"ct":"A6gvUpgV9MSSL0n1YI9B0NEG26NEwMdb+BcQ35zDf9naqKMxR7WlXlUrKRthX9pC3nLA0igaQ5Gcbq3FPFMStcZ8jbYpGgoyXE5Prq1Aff6xAYpNHQc4IRTIts5eSvZavMayQ3MsBrW73s+y9lMBfNLKLdIbBlimvRHEpIUqSYYr7C5Dfru9SjeUXGKD9tyxvCxckFpPBz0JLi3c\/c0\/ytbdQsU4cELH88Ot9Kh6ZGNPb2zH+XegOrekU0spQhH0\/YVjq4IhiHMCnIo31gishOMuJnQOWk0vF+16BgWxb0U1ky2jsUKNr9s+BEok5feQ4osck5VCLD0ff5hdnmBW+go+n07VnohW1+ScVNEWBMfrdsGMGTy\/yKeLsnILZ+X02V23f4MiewiSBj88FJUTze+GU0qndttskOX+WqERv8KldNKx5T2r1SMK5k3DAhsEyTkIQunS1vVlN3N6vm4vzN8USE8eMT0aaxvairHIIg+pf+kwCh3TNzMFkbJS3TJ4qLGzO0AyZhZzPsjgWgNZLsGTJB08nU8IfCTUjanQGsZPkKhkgIgcw3VNbshZdTjtpuQgN\/tS56wZXOaRYermsqlho0Od0R\/4z\/rbnMRy3lEFfASJKP8PKHR\/7ZcW2GRPggbWIkAoLovPV7+kBbtEU7xr3xrAJe9joZ+9mRx9DSjMmFJwCdvXe49fAmCLIMiT6T6CsOJJrQwwqwIOkUFtjJGsF021VnoxIY2xEM5Diw0qmthazcgOuAQpCx4MFiV4\/x\/8MGDkyuXDNWALf43cLYHOe4nqQxNqzQrxcMw7G0J3WnAnvpMWvD3bn7SH8QEzk8EcIgXDaSlGFJPuxy3DKrUy2T00vEWzwFFCvwYtyAYHsADtlWS4Uyyfe0P7OvmqTT20niHDBOkDJx7KIEgtasK4NW79n4j4GxO3+e3GNnQDjEX030J8SOwzVdw90ADDavS5I0mBc+kqS4Ezps8vK7niYHeZTmccQc3HOF6q+rCBpnrHSBTBaVuGlWOnPKcSZXJ94gfVOUR\/9XgvAdzI1Ye5u\/eLj4u51tIuIBmlhG6Ctq+auT6biz1bvYgrslfz3U1JxNud\/VRIJIpCEqZAyoq\/+KP7hjr5rG6UPzwSAU+yC3TcT92y+91cwPn8DC1UvPNm1H0EVkKGMkMQ3BxQ1sgSxc3N6K3SnmH0uOyTFjun3CeyblFEg5poRdrojqgejDeEvvacdyidYmC4W36cv5BTYZe+50bTX7XD1e1DYgULU05ZSi\/oEqN3YFtTnpYX9EFkBycTK66ImHafVg+5NzctOhbSDW9vo+GJQ5WcVtaVIjmu2mmJArBTVn+tmSg48lExLVp\/tVQc44djxQ24vriylDuQnRJZ5pVv8aszcoWGqWKdjlIgVVD9u63HEOOJMHbgoBrvuBNsCpUN5AZ1Wm5BqxZG+gRpauitYrLW0EIxRCE+ve4uJuTDJZunvQJdtNkzpOy\/lZjttzndDdh0UU3fYK6mSJ6sIWBeHMn8+a5COFBAuViLIdyFUCHXMaKTsidqemdmbs3\/suToWqJIlMeo0N7V1WWwS33vqdDh4KSW6HFAAmIjbhU6UijrRwrIX2kbfrbDldxfDYzrH2j2uejR8TAdxwj\/o54st8EPNM8m7gv70aB6KkjVl9+6RJk7xOBUydmAu2bddE1d0OrTnph1PjdLCe1gyPmBed2zPzjWaRuJKypae37gxB7j7xp7QsehcFPXPvkP4CyAI7zbomkURKL62xJU78Kfadhmc+ru0RryfkMRjPEsPtNUCPENbEwt6FlPfbTzFde5ElvPDAJsIcd1fRO5Jwvc2P7xVyYvIGYuPg7hpdm7OegcqERRnOipaolsWHVa6D9dHhlLbDVuVHuFunV4NJ9xQbWcSvwsO\/3yXtiqBKSDgQR2NjWRcscy\/h\/7Vt4AOMTrufXvIotA5\/MbjIr\/yqt+oKi+8nhdD0Lw9\/iKQzIzqv5T1ypyTiMe1HeMZ9+IkP9uZWgABzgPOkJ1q91nv5jVzN8XSohzb0pZgbIK+iNMR+Te7ajrbBWGYyZqXLn2La1udPvEGITyaccfzEJ+G62hibOjTi6QhZhZLdxnB3iCCjJ9N+OW5qyiJYU1CYJ1eXg6NfA\/23CBgprJuh7VH\/VoAC4huIMFE5yd94uQViM4AWhJF+e4GcoKDlD9LR3s6i5KROzWLfF7yXt2wJCgtKxt1ocqJdUvCdU4OZdnnM5c22Dl\/TnIH5ujk+RDVolypmHGfVE3LnuXlGSbIhHLxeTzbc127qyvm5KPME6O6nE8\/WRyZdFULmr9eul4iQhQaGWh\/vC0oQqF4qpebl3aryVRp0RQZE0ECcQWVKlnNUGUjB5lcR2lr1T\/jqR6UAe\/aH\/G0ZHksQ13XqOnjdBa9m0E\/U4inXWBcDHsjrFS+zLsAsNV8IbeYg\/kMqhNbGafqlYzSqyWCn9Ne+dkggGL637ObQ46QaAS+RbprE0oaabe2GMYh1GXxykwpaEyZhYeSFWEsXpNCccXj01uvOKtyrxgQwBM1WsGwunry9nrMnQw\/VqKnYKXWXth5zjptd294gxOKCcE6qDQqc+o7Et4+ZFC4hrsCSihvpsSmBMNf+o2pYDJ4OlrWHBzMQpVJcXzHNc0LdYm+F5BJdpp94y0r2y55OW6Tb15f+h5gqQxa8GCZwgmg4ouLc8lAWRqllb+fgzKqkFtKbdDFLzfZuZXlZZ4sPiyUpEXaE0GOBY4nSYUcvGMFipAu2bCH+Bn\/35BbpLEOyTZfHnDp1zVeAlYYi50+5BdVEiTokj\/fyd3y+O1dR2SVJttuc73n381yossaTMMQrMnAD5KSpukpY0nst9N19aXKEkYRVsZ1nosGgc3uMWkid7om8Rh2UsVDKziU1huTrl5GO7Xd9tOGNvrixZGQ2SNbL5AqkiG5EW5mNe+OiYIpFsO4excQsFWA0tg924V7fEH1Whh5yU6FE0lCW6QSG6x3h7op4ev6cWVSzZQPNZVcwdV7LMqp14gcEHV1o8w75QH82Jo\/MP5JVs2im8iSiApLjbYtbmaLV1K4qezm4ja7lFmnjmpU4A5xnG9LcqkwYC4o8GDaCOyQntuTSJ32ZyCjBEIrM3mgY5tZRW\/RztdA4pghgJlcnTVBl3YKfWjGr1mPuUrTxFWCFrq3+Z3S65A64WYxMKri2\/bSDRhGsajmiWfhhcJ+EI0fOKznKJQhh7bAmwvEORABgkEZjCSUOMmIQRirzfGte1pGCGG86nIw3Hnn+OqGrOtpXhX6KJPNj89UvAHdGgDgDUWpM6F9EZLZWUaePx4XHouSFRw0z9ZDqpY+wOeNZ3stK0GjmHelzcdT0KbQ8DINcOXfnX4muIp6+1QErq4g\/dJqTrkEJMLjHe4fYOJP2e0gvatPe4j7DgfmFEaupUmCYJVe7Fb5k4cOw8oFmgg1X9bTuR3jeM8\/LAz9ct4X\/25CkdftQ9o1d7EXr3Xl7h+dzfyb5WvCf02Z9k3FYdPGbx6iiGzWDsrPHZ3Nvu\/3WhxKEBChLWCMVXn1ahivSjQdy4AnWwQHLWg0vFdIYXHDZ2ScdIglX4WOWZREiSVlwKIWy\/S3XRYLUJCXiAurVTIT9KlnG44k2eB+jOm65MikMttyC\/5YRq2PcDf1KfyBcOAdbRxqDUXy4\/fysSrIq3PnbE3dKLBZPAx0c5YqoMjLnr0XqBiaz5AJ3iQ1koquTBlXY61O5y2ioYKlfLiEQhQ4MP4Lwp4sxqA7pmTeZQ7W4z1Mntnzi8L5TC23QKRWVguBqRmLxtcKIE+pzVirqUoJmQCP7IsdFSkvg+15NiLJ+PzswtMTvJEATnMtEh8V1UQ88xNFHsbYO5UB2keGHVOIPYxc11q0p4YlBDqFFcWNJKgnK3bacZVt2TSNOtjrTIVyHjmNSZ\/NcsU9erDcb3FQ50Tgxkf7IGM7C2+NP1q8GWOjVGq6hghACrxlwryp51kd8x\/RUhaXC9HeporLC9A1M8UwDmLArkMofZZ5UnR37ue2t6lhnIf\/AjKwzyXSLXvQ38HFK4xqqsLGokvTDNwELZYnTwlnzrX32tNmiAhlTKCgpolto5ZGTqGY3oL7Umzg8E2tdCt9I0wsMZ81arwKK1PmbJHhusASafODfyOGuTmpDE+qDFqJCshE\/LTXpcxZWmh5FNJI+VWm8mMR41Bql7qubx+Na7kv+UZi3bBy8zR7eqf\/ev3kSCl7MHzTv0zg6H8REgBPO9k3bpw7CLU0qr5j1j6S\/cYPkQcnSCnkXWMTptC+3MP+nCHo3ZOyUPTUOnNeirGb2mzXu3fSDNqmlXMej0SQxXBv1CBalD3kwRyAqEym74Lf2DyzJk+1C0a7WdiY0anY0ZiuWxI5XyXKOk\/D6YRU7gsNsLHFfg\/Lpn\/He1KZZlHPdn5HpJf9UeyNAXDcBYj+TkWAargGn6hgGqJA+7C6gPAkKeEDAijihUWY77hYQwtzAAdwIQ\/keex3WPyWX7fP8lPMs9iYzquujMGWTHtdIeKdeF5+2YJiKEaruNaxhQ+JZQO\/DXVdb3AQgNMxq0iOsPGJo8ZLg17feerv5QaJeKw0AdVRcykfPwTkWB9fr4oSh4CN\/4rtR6x8W4rZDIAV+ZxTEGbq7FLHiVGiM1MLLqVbWg653hrzpyZfkb1GlhW6Ff2dtoOd0XTkrAXPxPphNBSQEuyd8rIyFp5Dh7behMe8GMZNoXuuwQoBq\/toSSVBkFaUQkaItyfiJfo6FtMImyU8qmpiPmSZCjfp8XwwMlgxsJT0zY\/bzfzPJtn443V0J876qI2juo9+Obpb\/dgMsH4E5sF5hi3Z2xafUXTFO1V0T8OqeUmJsRGoplrb1RYc77Z64NG\/HwKnEtjBAng79NqbALzT36YNoK8JyeRIgSPSY5y7fcO8GoQC93nFP8FOeiV8cUrXtJ3BEdVfj4\/MrD9TDpbnBmgUQNUt8hrChRaQYC0nt77GziashjSw3DZCADi56bd6sE0+IpBi1sOs9FdjwdhnVbOSNZxeNPsIJz1yZAdnQ4yu0qKHnj+PKt8NG7HoDL2GL+h2rj5Ud0JzZC0bB0AUer\/a16QZNhuj0XKpo+ByJWXDkMlLgp+qSp7PrlJwl94bz0TQ0xDFde6PjOtqMTtG3U5eJYsAoD\/R8VtuSP+Iy4MrmWprkbSz0inHJXxQJsiyi4fElBLzBI3LGq0fOR2fMdE\/czChQwgjwQk\/o8LLhPEJS2Zku4HN0Q7HEVIbHxIYGVO5Kr6M\/1sRL1cXlkiY2TNZHl5zlDsXCfWorUXoaBeY7nGQSDpwBU++GSe+aQu24bhsV3tEDZrNvk8ZWcTTGFjjzzVMAuof4YWTWLBbOyc7ZrpXazO3KDryxAqObtuRbBZQbGHt0gvK+LoZhl6PJ5BwSZH25N\/AqfEXtEB9rx331wJdIYd2X+nf\/3OwLsNvJU6sZ9AvDmAGZBc5rDUkbPFYhhAEYS4KH2ROD0hvFzVV3EcKGhYorh+814sj6Lj71NK8uZXUC1\/4+zSDG7IkZUgGgISonH8dNVcYPruc8yHJh9jVkQmszoEtdEFM10CgvSdlnlEh2PoJZgG+nIoayo3jxxHkODK3O2UNuFHVRoYiAXSUmj\/gNaVcTwiOzduOdAMa\/vA26H+ob03J2nd1BMqBEY4TZMgaUMCkmsBL4xZvZVhWWH1ptEGA+wcBeG70Dk0q9sOVrSpSO+1m3xam1XtLOBgZlBYxShq9eqEg+UmgF12AVNtSh4rX8cvCte8AJous000ifmoJD5Zelszzg8MQdeiGCAf+9GSVkCCpSkpYkURM3xPO\/DY+xOrFKpeF+4BYf8ncn+ob5IWgzRt0rNiP87LoKlyAFGaP\/d46N\/SF\/VkFhYp9K4kxgf+trHvig02E1lwGkvWiWlcvX5PhlrYvh8Dg68p47sGuTFA6\/M2R8\/lG8qVahUraogjqflowlkqpJwmEZ2VZohCApaFuADXw2IF5TP4a7awW\/8GhphD984H6V2UFjJHOlvqCuVwW\/0edbY1n+YpsWB54p4FzvUBvNh5RbqeicogsMnvXZ822bFExrttWCcypNSu95dcKJj1jAaSXdRSl5eQdvO+9hAruvOxGfXz5bDZVBKDYS3SyG8CwDbCqt+8VGS2X83MPVOYlQnP+ByWS8kZlhvHAB3+vrHLwhysF10dI2z+TzDu94NRpN62CWWRFw+XmkDXN0zIY2WlK6YW+ZVvzaHA2KlwBIhPiFo29ZFLTYsinUOVZT7EFyp7zUGT3wcmQTROGLtJO4Xc2ZIZV0sukaBPL4QOOZTE3b7d1MJnTQJTgLbUy99QVV4qXL20iQSiY6xxzrU7mloql4VSmcTDZ1CGi37TUP9NWarlOb1\/E8Lm93ZCPnX2oTV5ecdV7ERidpDDy3RfZ9ybPe5ywYqb\/T1cFYeVBltoEIaRfGyTHo4RpJzu8ohiM2AjSt0CpWFax8wCv4rddg0\/CS7dcpSD+8hUlQOZByNt1XGsx2mI\/e3Ju\/fiHONo3GwAmcFFQJ8PVu6gY6lHSxxVV91SqsZE2vajFxB+ncYmYQvRXDy3tv0PuhPaLMhP357AEn2zVDrw8AwMHz7C8NiGOcFQjYUYpCa5BJVoykbWkuV\/p4qAhw1j8Wo8fdJqyVYnJ64RzhCP9bp+t+K9pQ6ov3ulNwXjX7I35ag9BYhUxpk2C4IFEe99qmJxY0D+gOrYg7ikhVcYuO7xaOgmThrJ\/Gh7BwkViYSWOPwcz2K2YGbRfombt+JTVVQlZOuU2ztU14ektPUfzQSt42CM3VhAl4eHdNGJ6h2x9RiTaNyxRxJEr6YglMl+YUNxgL8VG7M6wdelXY4aO6cmHXmCoqJj16mV1bN4Jafoi0U5d3hk8ASQ2fWLZkQNKBV2Ya51XufAnoTtWQyI6SGQB4lX97VNgg+B71XO\/ydjtuepGPLD2Gmfq3r772q5L9uPd8TznF1G9LSpDJy7pFchp7aLJ1DshQ1mEGsO4q6QSuQNyCcqNukilMfrWxaKzY9lQ31kSK7f3uVaXIkz5DVr0vMZPEFNmfDeTbfkThyti+odBanPeleKBTCPLe7e7V95EanY7b2r9fzjTQNOGWotnCkKCdIUnM2riKz5iShwTIrKauVy+Ye4jVTwWqF0CYVzYFIvulfQzh\/pEysYxMQ0C0TJObfFlRvMSct7J3gcJImVRsVlCk49W4iUAazNwOyLALkISPun6ELWHLbnJSufqpsNALTs2Q1MxL7\/khpSGnIr4h4brQpNgVL+mzoA0Em\/k+PKqh5CxzMSzuVQA0rLvCynfc7I11rDSI9VftPpZ9IYVu1jsxw2Nl8n93RWlmhGHiqZ4+PJj0CTIHfX8tdkH56DnDMadXyNZ926b+5xt\/nen8dhflX2zH58P4GcgT8kXxGkdNSG33toeLG09GtMg6uiczr124qL40f2cloIAvW31A\/\/qot96x466W31RHkViqbfD0NiJT0o9BfC6dYOPNeG6x8c8LxYBM+X7nrbL4E2NUsZckmttVMs5y7wnUnlKnLyAbxZYtW6tV+WbBDuWxgMMCe5eaNRwKFFk5NYjfXRbYDHr0ybgRQ4N+7Uj8pLxi2jxE1dvr6RG3g6L9h9+oVgw4v7WdYWGTlGfvenjbiexBMST9g0v6zRIwSg7+XiQ8FLuyyQEykkHvtJaZNopgw0Ul+j9pzltU1JI8dBXbTbXxfcHj2gETBLSd6yMPBfXVUAJI+U63qphDzOP7Xy0HUkSclXEar9oB\/C\/dOP30d52xflICvOmfLfU9rOjED+J+z8zKY0QlTvtSuFBKM2W6l3QL9Cs7\/mlZdD1dSzUWQEzxdCbzDMT9hDzCG7Bj3m43ZIwGu+wCH4V8wazubRPJmOWTzGZq10vXBoTlJqfdZrSsTk+cAPDypVW4C4XpajjAu1vfhv\/I+QLkZBCImbB7pA\/W8hZn1WzGMo7qXf86eSkGCmjqYXV2dT4Zm1V+0rNi1mmlqjC7GXJdKuHUxghMrSOWODBd\/2iJuP1felT9RitzvApQIJJOeVHNfoXBz7BfQoYzSTpaS32mAtQSEch8yXm59mrWrTRuCPxzpxFKhBU52a1tf9kab2409Vp4LWcYAuu\/E2ju4wSitzcc1ekH0pHYKVwF1WPq0akwlEiKZXI83B7BgkS\/R\/s3abA2JBPf1TN1k0+StVelNglXkE2BSXe96rUDw9qKADd49QVY+fDcvYimObSIUA59HvST03AH90\/a7fYLrwMQWKK+GAlnqd9OvxkuoMxev9h1g5FX65oB03o0wGXhu9LpGX5Xl6f3RDKjHjS9+xch0RifhNxfC64k1egiXlUGBu0hdTBd6fBeEW1ie9V3p7uOc6MYdteGCS+jDfbVpsQFEDCWwPSssgzOTlc9hzG2MyhQ==","iv":"fc23c0eea287accd5e4f23c13c3ca649","s":"be78bff011672ff6"}