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Balmain, Mattel launch Barbie-inspired collection, NFTs

Balmain and Mattel are releasing three one-of-a-kind Barbie x Balmain NFTs as well as a ready-to-wear line. Image courtesy of Balmain

 

French fashion label Balmain is collaborating with toy manufacturer Mattel in the iconic Barbie doll’s first venture into the digital art world.