Banks should focus on emotion to appeal to consumers lured by non-banking financial options
Posted ByDianna DilworthOn In Featured,Financial services,Industry sectors | No 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","iv":"5708b85890572fbae96a8d9b6a4d0d34","s":"f153e611006308e2"}