China has become a test tube for digital transitions of physical events as the COVID-19 lockdowns and bans on large gatherings force marketers such as Sephora to become more creative in their audience engagement. Image courtesy of Sephora, LVMH Bar China, most levers of luxury demand on mute
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,News,Research,Retail | No Comments
China has become a test tube for digital transitions of physical events as the COVID-19 lockdowns and bans on large gatherings force marketers such as Sephora to become more creative in their audience engagement. Image courtesy of Sephora, LVMH 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IheDhrRzxF9i16Z+i5+VTHNW7qLEX8FR9GRBpw7qHYfm5L0O7rImGGeUNkYh+4ZJx581li3692u7m+o4+rwm4JdySS2XX3CPrN80Vav3+nlM3iSjrBKHBkEVLh9U1nOe0UMsJlW92jONbNzGPCcm+yQDD\/SOEJMTgMF7EUAvRXXbRRFhANA\/J2bF4rER6rCLKwTFqaG9BeraiRgpzOFlytAgDXqo3ZzdorOYmPzB9kulXW5y0tjDYXojoZJXKG2r89JUeytLz\/feadEM6T5u7q0Aj38f5X5wgG+Y4AYR7ttRzOS\/Qvqrl0g5pkNxEmmrDb+rNoSBZ92mQ\/3XYgD+ldDbRv2Y7ZHQzCP7h+NeanqxLhEC3iXUlI7DyIlbB\/JcpbNFotCJ1rq+sw4LSmMTuYPvcI2wnSgcqo7z\/BbrWBcXO0vIkfB0zxEMqbompt3q1UbN\/ZHv0SM3cX5fhoWeGgmnc4Sx05fS7WhYVDKgCKOzM7lDjHnZIqc35vaWJ30SuWcIDt+UCIBRPSOoI3Ks+1pDGeTA\/AWTTi3YFKdCwghj8sVIMPVNdyC1YF9toUdbBgwGU6wo71BgjPMCooMrLQrDu\/gwOWRNYEjFi3DRcy3pVvoK9Ohhh4GYbD+0NE1ITp2albmpMQHnOSZ9aMl0kH2Q9D9Ot7FBJt5TQCGycHR4NOv4lWa\/hz71ugbRhf\/o3VBydC29xJmMnb1hZo7RZkgSiafXEXErh606Salm7U2Ga6KK1d6ZHbgJglnXjIBV4YpI0oBqnBEFMAcH1v2LjVkXZittLTT9AdH9hXQswl3+3uCuqhZDTSqUH3o1AZILWgq2EpVnC8ADcZcmtQ+7tl7xOWhitW3gH+MY6K51+utUY7IfzIqZUJLDy+M3aA94Mxm4aXF2Gd3RymgxuzpdiZmSC196qBlYCz\/JUimGQbkv+5isW37BVpdfvw99OGd2dHIvhqXKDXEpsIyXbzzCJQg9H7iCxDOgqM4ZuUOg5Ueekz0ofaxsS1Y5UuUceIR+rkrWs7JUQqahjZYpiPITkoqVx3PL2otOqGydoosuzHHWeSi\/eYFM\/aae2r7IC4O6hezozy0K2Tsnhj2SahFTcubWMGdLiLXSlgdIcyvpHe4PjkEv\/7L1ohENkHLDTwcjI5ddU3TPT18t\/jUvpXnuqF8iQHVtg51CcW\/7vwCifVXCMfFTGcct+3jqBs5HrZdAX3JTuvET2YLf575XsgA1vzuufDyl8QYI\/toGanDINOBKVItnas4ybUxQU0DgmNI0S4Te+lsW\/yYjtYVtU041uUijvlbFFQSotUrFPEL9rUY1SNH45FwFnOsi0oAeoDaDU24BF9rUkcRY+agXD9DK1t9Sgw0QIYTO7DOS\/1bOfexKX4GWOVpe8H4ukoQxAegt309q1JMvyN69C6jRfMTfApxCTW3rEZTzCcNuuoVjxN4TM8+KZ\/ASjFVe7FDrtY3qOOCVflB0XIAq9aKTfupqiHDXkIVwILv4ttojJh3jxsEnwamtiTojNfubGtJVRjk5ngarOudqcAHQ9eMt5VQpihFu4uPkSczs16aHrUhAkHbGX\/thRwM+1QRbPySjm+GSwfZeSpMd9dA7IHRKO4qGWHSCNuTzMPUeVSAAX+5TqznDTZqI0rfWuejNhrWUOsVyZTboC\/MERmIzc5veuNDq96t1FVShOebxs+FupSi84Dfq3TiNgR22poQXxsHHgjHYOER03fcK8STEbYRLWcLrymm9UKU70obbcJfkpTYhUmuXm08dSxfC8ElC\/4JnOsgyRLeTMp8N1YGUJoZtj4thOvEDuMWWkelHSJkntGwW7i1zf6ezsC\/QrlmtFaA25UXD9HTpivAdRUEFukbidXZ","iv":"daabba02458580113aa2243a82252a4c","s":"7e8f548c317b5e1f"}