China has become a test tube for digital transitions of physical events as the COVID-19 lockdowns and bans on large gatherings force marketers such as Sephora to become more creative in their audience engagement. Image courtesy of Sephora, LVMH Bar China, most levers of luxury demand on mute
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,News,Research,Retail | No Comments
China has become a test tube for digital transitions of physical events as the COVID-19 lockdowns and bans on large gatherings force marketers such as Sephora to become more creative in their audience engagement. Image courtesy of Sephora, LVMH {"ct":"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","iv":"9821293ff476cbe6e9f03a8b33bba064","s":"a1fc9463d205e976"}