China has become a test tube for digital transitions of physical events as the COVID-19 lockdowns and bans on large gatherings force marketers such as Sephora to become more creative in their audience engagement. Image courtesy of Sephora, LVMH
Bar China, most levers of luxury demand on mute
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"5d934914d047a1e8db9908397c37f7b5","s":"0fb7732b968fda3e"}