China has become a test tube for digital transitions of physical events as the COVID-19 lockdowns and bans on large gatherings force marketers such as Sephora to become more creative in their audience engagement. Image courtesy of Sephora, LVMH Bar China, most levers of luxury demand on mute
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,News,Research,Retail | No Comments
China has become a test tube for digital transitions of physical events as the COVID-19 lockdowns and bans on large gatherings force marketers such as Sephora to become more creative in their audience engagement. Image courtesy of Sephora, LVMH {"ct":"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","iv":"34b36cf3d8721ccd9a2693184eb58aa8","s":"0d16b789899492f2"}