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Barneys exec: Responsiveness strategy should spotlight mobile over desktop

Posted ByJen KingOn In Featured,Industry sectors,Marketing,Multichannel,News,Retail | No Comments
Photo from Barneys New York Instagram account Photo from Barneys New York Instagram account

 

By Jen King

NEW YORK – A mobile-first approach has caused Barneys New York to reconfigure how responsive design is understood across channels, according to a senior executive from the retailer at Luxury Interactive 2015 on Oct. 14.