BCG study outlines best practice for digital marketing success
Posted ByRachel LambOn In Featured,News,Research | No Comments{"ct":"Vy8cUW2tOF+HEbG2\/x9vJp1HFSACuuiAs5aswXc8qRDUmFT1CBLyWj+OkYyZhzf+J8QrTZpf8HE6d\/TM4D+EQcb4oAEVAjY4vwYRRlA+B7pdFKAzCkoaEbsQydbUFV2z+8B4dEtVCFy6EqNuQr\/UqHQdz\/EL33ZfkIGCAdaYLLTY5P5BM8Ps6H9FajMzfKgWQlMjHDJxsfPDnQsm8PQXgJpPTjwmtomZIeiodXrfxcv75j1Jwp\/EzPseTasugzbpsa4smqfoOr4gu10qyG6\/E3A7+7dLhI0Ynt56F\/q+OufqE0lMLPtL7G+Qy1GVCKsi\/03Rhn3cufC3LF5wo3wG5izvSFW1thKEjLvNMQL2oaj0ZxaFbYxhnPxjo5agAOyy\/NOPgrJE78arY\/Rfajm7A6H3a9bpyPWGL4MAgSymw6zU\/JdpZmEXCZQkEf3P0xRudusBP0p8g\/Rh+6PfCQ+9W08uXfH1NBODd9gDGk9UayVNamolYcA\/Qn8XOr8QfJTD7YWQ5btGIOdqyjs6\/VHPNetpfW65LegkQAAMDk4oHx\/jcEin2DCQBgPrVohLERYYqMuSmtgRFTRk2CyI0qipqv1pr5yio1+b+bAa5Nz0gks0S2fRl4hnQJPCzNVABcxfhrooubZ3xUW0AcFaZ\/UJoPeCQZ5CRrjRV21b8x7C0gJxs4BRYX8ZqYpvIaLwb\/QV7gG+zGmZYuPrbq7xsUrEdIVKIHO99Yi9+MfcxoFLlKjQtbFYYAcJJyYz63kIM0rKt4brJoNQNF\/Y4cck93fFjkNC\/DJguXmXGJePjX5Mp+0vT\/CFy6OPg5ns4RDsA9piDlwuSa2GVtTS8X+Y9dpBNyj52au0bpcQ6krIBxxAzEnpCrqBBBjMbZw4oNuPgw98cA+cxX+KVjom39hBT8OS317u8otksWEhg8QenAVhseeBdQQSYJjT3sUd2qc4fbzl5qJHHDyMzm\/E7oq9qqnNBvohqNGOFRfLFJSgb9IgWpkiDRjA+7RuNLn+6He+ZTCaKAg4YPyzaTajFc6oH80UyNbzvCkngvZE3Ftb6UujjTyid8vOxinA9+hFrUzvObErVSm5QCLbfPhwj2XcS\/aXBj5agY8v1canmEyHu69YylNc8w+cFyf\/Oy+FT1J+4o7Cvs7cJpn7p82P4GHw8DPIndYNfW0AXzFkx2RrRvfXWqFLH5YCV5xhLKx9x6Q2AufuLOxC9G0YDyxHw70fFUbXpbwiWjKZOfNFVzQeezjIy8WijP7kc+q2VPeUH6KUY91sPcu2j3eLxpRmGdnZEQJrSS5s4Kv95MIaKSa3jSSGYqKaj67RaIbO\/OaJoGCHe6AbL0osnAqqodonEawT09ar+B3ots44qP7RQYVx3mq5qW6nDbuZudshBi8yCFzSwHardqdZR3z+0H4PcXdQxAsmkr6D+Vrm5oZNkgYfK5kX1L0\/zdpbdbhfYOvaAPtTqGd2kEMY6uK4P\/H6k3z7UdmFgY40FDjS6rzxFCgMqSToN8Ldn9Z4Rw82D\/7\/HklvyAHTN4mL252QaSeOkf+PgY+tnVU7DDmzHv+96NaF3rW+nze7O1AV5k+gLAEP9KkGcsoueDvX883w18E8OX0uDT9Avv9WXTrrwAr8n3YcpaQhklTsF\/eBC1sq0EARv7kh2LDtq9gWlAi+13mDop3FD9vrwLfTBmFYABIDRafsSn8LujonOXhpXorrG\/ObALX22KaXp1q5k1FoqUomsjHMjMFW63jA2PncQTmwEd6mmPx0LCIM5ZDt\/jpJwExkmp6w52V26pAnDi4zTVBJFv+l0IRFpolsIMu4gB0m1yQ6FXZ4JiHmFViqIb\/+275Muk4AP6VVicn177yRvwtLcgmAg40KC1mAjh5H9xeChfGI7hQHHo0LVD4dHS+37Pu0Qae5aFuhmEFmvOF4\/b+DDxmGBCTQhYKCIqFhkwgacRKUGSKd5sVRJskRCs4CzYgbT6epB253EEPsaWl6GbGpX3n0qwWTFyhygw6Gi7pdSyKhmoKJOzlOkWmNZBW9w4vePKDM+ckqgZW7jWbzn+AmOfzy1NY9nk0oDLXuUPwtGnHhvstIZK9F1A5pr2rMkAsH\/6vigRiCk\/gzm6tQXMrKX\/zp2m09C6iEG42PNPUTt1ck2r1NoDzUM2\/4hBZ87O9S5EVfibWjA\/FVPWevo0LAzxfZ0NB\/Kt34vyMIyP+atIYTrmuDzcEyEU6ngP+OJdCmYCPg3bueiyqqfcqqLZXikr08HOL2akcA9WxjsfAvihll8E2ueV\/G5+OT+YyVLZR33i\/vQ0lvXjEAzufjjOrJHZLaq3shl1xFkTzkCXVcyx0s6B\/LpSV+cCy5ua9+yHfZ7gNsdjmJoHgONSJXBRqwN0reaJek7EkI1zmsDJhoeWmJG8nzaTBPKPw2fSkkDyNPSG\/x0psBsP3BoEuUu5WXn8WiYVG\/pPqPAgm4XIa3\/5t43nzF6bDnozDDLl6g6PCYTn4lpxNHdIe+jpbkbyfsJyU\/fNHMsfHfT5yg4YAu1aTokEvJ0bWug8LYBTlY+jq23c67dBXL2zx4pjYx0LTTp9k09\/k1UqJWuGWWzv8joKGhYABPrfUdpCPFIE3mBEKtVzfF6\/CVlXV7wEWJzywriMSo+XHGU5oxR7Rlo\/8FO3lZNvDOOzWZKchHruWFU+GNG80tkD8YbcZ+h8WhCocMRZnE8wI779\/07nS7RgZDc+NQUktbFB4i+ikugSK5aiXL3tLUS+boiH7PkzSuSScTbkn5LP\/TlZvg\/IEUyQ\/1lkMysWhslvPEw+CFuRZfHtb2QcbPbwPfW45IiTafg\/eECi3I60bcJ8V2BIaunWCCx9Hvlv6VVWTUahjpNmje\/TBJKbX9yX75fHehGYnR0Yz0cKv17jk5E0zBi8zV9Y\/C\/Izx1E7uloWOqgWthzUd7l+ATmVZYM6mUDHoghfwBdPHcPA71D0LAebDcWhXpqRi8zYdnEK99QhHEWb2X1lKgKRfpLKNwCdSamHaW2Ss8Nqs6mzIKBBCAy5DAgfkgTV2f7bA4LkufQgxPUewRAjji+pmWLbLlnfI9YmlpD\/pNxiWkQB6tC+DKoi24uzwDUOMVPKiW3d2ecNmFYonFyks9ckPr7qUzSRENAyLpbTF78JmYhZ2XLx6l+sL987DN\/p24zAiUgjdB7dAUVV0d4WFFbFZDqh27XDXI7HGWhBaZcMSmA4toENoUvZZLJ2Ssfxp0mIxR+0HlO+iJu7eOMslgzE+r3dkzI2sneXbwpJiENaGPklBSajJRdJOX2vyBfD7mTN5WIuqz5OCP1vtJEOArp1UeDUN0bWrj4oHHCaOiBjeJW5EGTl1uSInPKjZan8gsCMR8n2vOrtbrBry5Re6CZYIKukXB1Vmucm5u8pbbvMAxWeHCce71aQ4AY5PdWZWDE9kNQKJNbAyVg6B+dITQw7ln4ysu\/tGtshc8aom8TbML0A15eoxTccxZF5xK3+YCQgyuYb3XltVzUbsxLCiw7uPGT48xbw6rMiWJCuDClwbKRB5+N9Hy4RweO1k\/4pqA8+3efMgGhlJuEgpxVi+B9tM+BdnivFZf0AEj+e+9HuphLhjxkNAu6viqpIOY0mvEzs\/gdNvKKpfpg1bznAdbcemhgbCIcFKlA\/uiYbl1a3TRVCHm6pLXXpjV0tUwe0dpd6aVHlJnV8dGS+nBKJuPEAWslVfd0Gh+CDCWnymnRNutTCkQUxRWWvwVjjkdedpOflMcMclXfPtq5z5tnvOpImhEpmpYwXah8P3eTHyJutIchOzVi20RD\/Ydx6SPefcIS29SmS4JqOkJ5pAPT7vjGrg5zq\/tNEThPz09DXsqBJ5Bgz3CeIG6aJR0Fje4DNm9SwKXAndKeNsFC8yBp+p8PNYl5fQnMfB+nPKH93aPNHMrtfOIZ9Gh7pVUadMTyh3RTFI4vKV0WiwpqsDu+DIDN7fiKNcea7KV\/66Vljg8dBth1kQ3pZTD4iw0AQ9OIQV2RKEtO16Ey5jJ9ZfRpwp8jSSE5PzUDVTAPh0ZIfg9J5ggKb27YAnRt8ODd1QHow7D41IBgPzkerRzdWY\/tjMnm6P49u8LQ\/lo3SoAHDx5IkNZat3OsAoiDqc7DXWFtDbdrpH91jNkw0SlfQYKYv9HQFegAObP0F1f7Q8HIIA+S5tYSSZu+c+OK3GH+FR+8yvVmJXveeqsXhy9hMNXvel3lKU5j257wBtkxy2+qd4vr8Ko2Zq\/BbYEev6a56+cQpWuNIgV1s5WIKbcqmjvK44dWxLI8Ju7CCKQdKZas4TplFrSLCx3ktJDVGJdTpr3o31qcB01W6NfzqpC0OGmGefOeSflAQYGH\/fEfwIeNIaYDGHoK\/mdxIpWdjTH\/rRtjm+oDY0VkiDgu7bkhcYjF4QmnKmH8a9xK4raAhYX75Ok+RswppNuZbjqy\/4XPD\/LL7fTC5IAkEo8jD3Pi7Mqli7ZeLi\/bmYx5kignddJ8Fz+DXXuNYb3k8ibecMOJewcFwUdhiiZ51EHacoMJu8Onf8ekun+I8456EoDIe+msp67EYVev1xrqZHaHWxGdAkaENGz+syM7AwE1x49XfiPcn96\/YPqr6E7NKZIQE3cQZC59tYwa4nq9v26ze\/ZcVkVhcvxQ2fAYR5ciTd1wufc\/JI\/WHIKJNhaV7RvDGKcW9NfKwWv6g7nw4jlUizZ8mdFR4Y7jPBoMn6yMkcPM1Nwxles6TmSmH5DL4xyw2Yj6ApxCKRf3X9cOi8CVcn3rJFf+AtWtIzDiMr2uvURv\/bYQqBwDxJxtXBoG8GJ7mvXama+jhUameBryrnJlzOAGmMRnVjC0IDssA\/qdiRx93I3Y\/Ui9XXPD5EpPaTF7QiynMP4xeoNdtbnxYL8E64Qr0i6sXyPr7x1grvLBIepULuCoPf6DgzIy7bWujxRfJTqBiKYtYcR8BcoumYT2er2U8OfupCIJLVttuoERpgaZ\/OPqmqXGf4cLcPwKbioMnl\/psDLZnZ81lLXoTMWV+zK0Ckqzu\/0gFEkLEwKufWzwCNNZRVYhNzulf\/kuz3UonVPpWFsr5bDzeJ7PMD5RA892PHSzQIa\/MYxGBjAGZX5wL0CBVvRD8ROif5FtOiF3\/l5MxUYTtAMmD4cDUW8XBT405RhXSC5IdrXFcZYLv29FJoL+wZ8Pj46bAVG6T1kxw+XqF+E8vbr+rnvaD3uLhxFosWEWGrO98IfSv64pexEKvVU9EfWzXnc4sCCiMylcNCu\/IxxgJAh5FM+wCcyLvVo3tb5PgJagtpwFye+3F\/YZQu6CqRNXUePNf1rU8vDvW+lXTEmJOgtGj3OtYU21hhscMrgFyL78\/rKOIRqpT2LyQd25xhMllFjpnZdy9G87IXCR7QjM3hK+tKt3GpV9NFBVchWDwgrw8mnDcGRbZpd7R6u97c1RzxcHKwKP98pVYqKy9zBb4XaNI2KXqXXT3+cmOi8FbE00qXdDv2Ww9ZmbCdIQJcUqNCANl5UkvfWS2utOB6C7vQ8uJjxLIE\/YsESd9j2zcnN23no8cSBC6uCcGnh370PH\/h8GOJ9DFwJzCPVKv2eYL06lMpsTTP+vvqQBkZQXU7BCsV1Noy\/AxS\/sO5iyrL9HqzLEmE32dD0ngbA0yTF4svGUpoaVC\/yiheOPZBBjI2VNcEHuj4nM+YPJkGxw+d\/9co7Jl1pn9EdJhDkIxB2+VNB43kiwt3VnbZC6iPZ0fkNBRrxcHyufpum5KUNqz2KsyNXIP0UyN14\/diJpPehXxchdfWnwgzejoPfNAwYNiHDiIZX3PWKPlerWrBwjbwEP98riR0MWSwqnQE3DzIJ3dgJfrn3\/JdUv42Qgptn2tpgaRmQX\/48opmFl3CBFMVxcYlWEe1G8s8nlAkex\/f04mIiqPlvaFpIj8qjVYrD2CfPQGab+SmIiSfyL3YGSF4+5Woj64mt9D9kkWdxoQB4TLSbCMD7g9p2av7OhQbym6q4klna1Rty8Kaf3h3BHHmHktedhnlAa+f0\/BD9eWJ4PFGTiVKmdnDQiOq+FFgD84sgw56McsjeLpBPkQkzp9vndzH4DNCkvPWRphfqxkhY7ixY6n9PFADSUyoqyT8TAmU7gGleD3cu0EttLK\/SYWH1AoDYDWE\/sj2ho6ERQ3l5P5+ESVUlAtZxsC48e8JnRoGcPVKRxsZUISAsodQ79lphV89hYQPQjUTqodHueB015G6FeYYUvuY\/RPE8qx1h3IUPuCHk\/PIjPlPCxrdXlwuoHLnMUBG6b6iUGH0IpHn\/bqFeKbJ6QI7TOnMnqMF4UULRHmu3Qao+DOmPYSBqn2mKxj83q5DdZ+vF4G7jk8Bl22n9RuI79yytzf9pL4JPtsK88kNeuaYIcjCrhUYxU\/dIsXPDdV3Sz952SRs95YCVYzOIbSLvxVMOCMktkvU\/UW\/IZqwCEvNxU+rjfVtIKWL9gDiC\/w3XNYru8UDnklEBofrvRDBsn4akMmxFirCd+D9TbVJzP2+swf3h7tV8ONWvUHsTbMCvKsoQlX9m2pwo8qY5U\/PYJV\/tR\/Zks9Dd2kGYFQRdYrxFv+gFT9TmGLFO0VPJfVU4S4qeKwrZzxNI2E0D8EG5bjxO9+H1dgZ0chh2yeQluae7axnBxgPQU4l8ApDWJjo46BgPmcEe\/zDLFNCMZJVx09\/HYBoz+HIEkZHB0Qge2ez+NkOVwQX9ArdYEczmZmRIkkR5s+v+Y37b1y3+CfE1FW9kczKdp8Lnx6TIYNP85znCa65x9p3KMG0d2LHGRnCOkBALYTnXxjIhAWrkaWc5KlHvW7bT1XGIlPzvG3xYKkS7Omxx5ld+qhkWbfvLKgzwUn1bnaZQ5GNVDQCevL\/3UdiT8eyfL+BkZpbGxO2CYBlGZprkwOTxlGZg5czIxcwZqZk3vxit8N18qVZpnC\/rVaGj2s8qu+PRKYAkAbrV8v\/BBSfVKNSP7XkLn3he8EJ2IW6r\/bTmnqpr60D45dAVYN6+bjX+y5WpMHA54EoN026km5sddjzPOu\/lMvWvD+j7z1JGBSm22DA\/vRzzzk7PAJ6wFjmyVbIzXz691jmmdkyIi8U8SOi1qxp+MbsHJrAtvwGuIztrxFZ\/SGowdtbcanNRehXLBx9qKif\/E+vTws4OXCGprfy7KjB6cjw28fqN4DF7UnzPh82MOSZCId36bYmZTnHVxUszdMSD45cbVi4Tc1Jgqzu2tBf0u9vdQ7CdosuBwzQMTvhV7591ztDeppnr5f6PYKHA5K958+X6QE0GCkJ2q5J95ra76MM\/OchwNRBmPs8YGElXwMbjuMhSKM2fu613iwxO7VgLMOviS6GlMenfa\/E9SLSzvBL1TxXDk9w6BjcetxNrCNek79yxA5WoliK63j6usM0scQoXFxWr3z2RzeUiDerT3po432IMwezjcjJvUSlcDgjGSwRXmhoJbvC6RBn19kkfiE066pivX7qPeHvThtfD4YIZqaVMfgI2acwzkG4p4oVL5Io5uq20bulxluZWYP+Lq8Z6CJ987DkAioTjOf3Yi86KvYmHUL2Wo9jdB\/zqijhVd0gXF\/SVw4kk\/LhXcxk5iXu1uI4Y+INBzVshl9liH9zOMXqtE3WjP2CPowOYnm5AsCHfTqUG1U0QhSvQjRwSN3BYwOk1AsHmaetGxxZECJZh\/7Naa2zx2NZsdnesr0ZmrKV2aF0Wt2uWZMa6zu0Eg4ZH73rAGr8uWeKmhZfhkV6mHXklAdjjWIqiuFGM36E6ytc6gkn2n3I4G4umSXeNjEfJ5CmANp2Sj\/xdQCRKogKDqIK2qiiSCd3Y6NjGTkpLPD3ehn25FvTV0jRuXu9eXIBpuqWFKXgg+MFwob\/DPTnjiNLnytGO8VYvwRxZ0arheI2z5JZ7P6VDAL1kRbI5cExkUYqMkyVZTFL9ikg8Oa\/DSeWuwiwDFXLHmkroGnYFQ8kJVN+DrUj4TnRbarXvr6MHnwTO+rNTbaOP70XsFvgvMcrWc575HofUHrXs4YM2YgsTpNg3vKJ0QiIcxcuCPzmbTIIuHnaOkUGAq+DgOp6OxhVAg3gvsjxK6EvNtls+27zUB2jd8Za9PpjgjPzJTx3Rt0h+mY3T5qNdufdYhmXnEuCwNs6Q2t43bHbO71VNqpzT4UoYdLu8ogrwg9qcrekqPH9ftXu3MAP+3MFsEkB+QSnC7NwQ2OB4DDlAjuiCNSX7D5CClUd73mSeRGKlQE8aKRM5b+fySS7GoK4JJ8vT8ghlSbn9AMDQfOtWiMxVQXK8dWzqvo2xinp3L\/OF7ZKqcUm4TWRc04d1n9yEQtR7+SldHMwf2AoiJtfYtn7WLvTVrMr5rdxCFeyq2qm5tLxYNoBqFihAJjo31IiGgXPUjXti8GfRSRhmhDm713GiDLMOcc3qGIQpWYOBQBTVoksszmqlHGTfEI6KpdZ4tl2r270SDaqAq9TET1WD3QzwxKHmKKL87u6IlStA+Km0qOl7x1T1DujLqBOtGlJQP5DEuj7\/LW0KV7Riiyc5XtVr4x1slrzte6DTp7CzUj5cTH6u4GxUUGb8Zpf2fr7zqsoxP5FZRvdxm2tdLw05jbRaN+tdFxdzWBFwuswGBv0o7+vmLVMBXfM8WdEkOti5JJX7bOi87dR2vZgHLTFdmQ3WePPT5tVaWSAkonEE5BedtE3xtCOUxwSXzAFaPUvT6WBriHICZZTVUN9Zhp3j20KhsHtHM4TPsgtxJetpuDkySVJdwg8Xg1yp3Rgi71nOiPIfIjbG3JdddVysORgevC3RYprfXKWfD96+WstIUEURu0c\/+Dq61e9M\/gGsSIG1oKMdaNXPoqIJILCiMAy1MmUHWK64Ibo9Ko0kyEUruVOSIXdLboF3yZDgRK9rsQCjygFOh\/zpS0mFzvXmcOUgDlrKFenuL\/A0MiF1i2bNDGW7bMW\/iF\/k6PTbCPaoAC5g3Fpqtvh4dESrzztgnibmKWekUXkNobCoUMePzLUwn8nAJqg7kpN+BjL\/j7qRhQelB6mvT8L++QAvJggArU3E0RlMkDVZuxZb9Ht1C2E+XPKViqgFg4gpW4yS\/0vM\/8mJYxYN9S5KGaRQsFHEMXROhGB98Vt\/NkUpLmXhMN\/nj77B52M3uwUHSGYwkycdq2i6PrzlU5ytnBkqGS1vol2VelTImAYc6JjMQKXjS5L1WJIPwilLCQUSgzDKEbLfzY\/vIYDpVgcJ8OrplCxLmds7PFw9nRCUxB74mGcot6SUCyjTgNdA+RKboa0wOCBLCCY1iMDhjnizNUj1cJol19FmzU8oayfl5Xp5x\/BpnzoBp6SV2+QZCsJeNoBYvllVbjB5RK3fTwgrhdTy5ru3n8xbMaPE0BtqY+faB6A4M0i5g+QH+RS2x0CItatsaO9euARiRfxcE8H+Xl3Canp3R4q4beFW1w6IEW0C4cFSQ1XuxauQYVmIDtu0SREPezmFkEQcSdABA9D1W7dvGR9Toh4H7nvFgV5Em0eop5WXupDO12A0PkzMIcuk2YgwxuarX1++XuLL8nOSgYmgSN0wj+ACK3\/TgWYb7b76YNlPn3At+8MkBhBeGKZzTXnPcgGMQfMm40gLRr1Y8wO3kGP2CqZLMEPtLqGJGrn8p9N6C69FWAHVlw0UwuQIPafUBi9mToqnETPpnqatKevOFUDUuI10xG0xFUKVMZejWfdf4VXYs1Qk+8HB0H8tWJDbElvAKNYcuk0lVuMMHcDAJyck8QOM0QkQpkL39cUkjewn7SHCVoBMc9\/2O0Jq9NfY4vPDf2dS0218njgbhs3zpiYT1v99D10tTOdlBsgV\/X+\/W9RlyyhAZvuA8zoak6z3z3gz7U82QXgPGXRovFQdcv456lVf4+wShy9gFjgo2aD1vUeR\/hUD8tC27kj+6i0ulY8iCui\/leFhVSwdmitYHixTuoGDawAtPHo84gNtg==","iv":"f9063ae2fccfeda000f1d5c6ad60b1ac","s":"1c46900456afcec8"}
