BCG study outlines best practice for digital marketing success
Posted ByRachel LambOn In Featured,News,Research | No Comments{"ct":"HFFhCMfjHNFqnYi2iU4S1RTXb7qmleTQP2cWVzJszBR9k1K8l9aNCd6Zvpbon7Q0ebnz0MRaNFHJYKmDi2S\/64kEQZ0FIuxAGDDVfYONaW7r2wSxDFRTt6CIhrmKLaV4wo7GXCNixeEm0A17TwLBJ1Br94ArtSZmnOdfiU9otCtuj71fDC4Z6ekLnYzD0Ss0oTCt8TfGWodzP2VGRGKfVW2+o4w\/9Y8O8qn0\/eH60xhlmGQ+wX5OR3V6CAkmh4VXgdB1c75CHYGOU\/euxem84vXFQZzAfSoLLY+L+GW8ebZUlKqqFRjZJFp3wcwyyV+7nb1BHyio0CDDZbHSAPKB3jJGAkq1DVzBVCGNexOFxFKau39rbwBiPtixR6h9VJmylOeenFU96fwiBQOvsB1zat\/d4DihAxTHQOYz87EBlgYhDv1o3q3ia6ue2eH\/9Z2WvL8yDZXzVHshS\/1rr1yZvcGEWnwrj080hqGLYsvUBJytw+MqXO0O6W6qMnFUwXVI0C9HDVgxqlwvdttJysJRjhGXz3bswzYzGoezmL171HS1Y0+Eqtg\/LXJ0WE5UdmwySTGzjhK2pM0WVFKP7qPRhqDiUnBlixToVD0cLMI3d8QLEvk1hW88a2VEqvYZEVpfEX02d7k5EWUZgopP+4Oa+UswbsMjSc9EVAsZzihe7\/+G6GvrIrRt3iFKSyXtiTrBQX+yjBXhOyI5uDX3d14tYGWNkXLk3eoygazsXsmVcrZWPrB9OaxNQUv4WNrmoP1cG+TGKqrVQkj8PUR7Vig2St\/oxGEl94Eh1Hrj4ciw06MhqebGtHBsOl4ZF3EErz78ra6cUGIA7uAtf79tRNCPT\/bT3NZ0poWx8TMxosCDBdZF19Tv5W0k7rTELG2C50f1q8h3M3A7qscW4AZTbARvhufdL5+s4W5\/y4RuquTUzYUfw9XSZgUbRE438RW56rZDFdBew+f450K0NCuge8J4vUSCnrKwXSacDlfOAw7pPGozCF3gbrzRV57105RZphicGXBuEQ8vMHz5wNuy4hNXf3Nlo2+z6NHi+ANLtBd3RlA5aj\/X2489aYHnTX46eG1OCmP+Vb8ruQsfPUs4YAB4imwc8OnIRTSodkr4YvN2cAOU5aKAxo5+fEMRk8ioNT0zuukWj3qgEWWrj2fwWlSmnG0AskP4KYEUQrprUpIBp4cEmGktW1MKN7TaQWmeH7ATzGlUOsPGW+RboV81hVVx5ZeUVqurv3z6Tb6n95JrqAfT5SPRSfDRghxCxcj45vswJhIog6NH\/fEuyk96QaXvmMfkQeHM0nAP5ZBlVzVXkTpE\/NjAJlplBw50Pa513ki9Siv4PyBj7sicQ5yFFD4s0gRrpaxORax6Xt7+3DRzwm1ycm3WYiquyrozuEsGqoiIo90Vp\/syvcaeEMNmPuEeLsbUtPYNmmyG3jlcR2KvU0JWl6CZ2mC4wyVVjzLZqYOya5yCNHTuHmzeb3s\/rd7UIRWyKEo6A03gxbdmzlqYjqdaHRzXykVMu0aBJPqnZZHmuCTsMgYx\/\/bs31VuOIWQBVj0G6QtEyEPhtNHKUeNAipRl3haZpW8P7xBrIErL1\/xt\/wlNi3ib0r53WzQnPXkZNpY6qjBNJp3i9alF6DQSx8Vy7qcYTBd0MLJHgRFpyKOOFLiK6FrZUGkvjR\/MU0nJEos8hlvYyFsPmmdSL3OZbdUCCvImYyLD5dbmh0K4XgvxaNgiNBmROJMSOgZ3JcbD7sE4v42HPcLY\/cKtUutyvhUIoxTKMLgm7Ap914Ag0YGry1qgOLF4k4UQ0DrIOjco7b5xzxW2A8eHregGjAYrLEQUONezW9pW\/fEZ50ekxRxIVQvBHhWJJqvqesB7cu0Bv7XakulsGlVE99cyzATW+LyOTnq5u4oIp+owxN3xjTD110w3uNWQ79Cei5CuYYUUlV+48gLfl8yGhzkWPpPnnBCyUwwTF7Yypak5DdQS7lCwS8Jg\/tQckVTlkHWF6thBbtzHcJtsdATFpvBJGHYm3FQIaujI45PG10v\/3XPZ4goMRYa3Jag68qKuDlZafnaWFme8nbmk20+AiyChhGCzoo8DopcwsXf1HKWystRcb05g2cyHYwTxl2QPeNOVgTRLdt5C2n10lijPZmBKnE0TbFpGFcLYGskLNW2bmIYh9zjm+ZZOGXdo6R+4EgJ2KLRLsS21UmBB1H9Nxz3NEp7z7i+94PXTRLP\/bkJ25yQKYUHaSe\/fyh4SaKDbozriX9WcJRwyhgIoGAJinyqG8XzEXp\/q\/E+znS7rkQmPsTtPQyRSGaYjiRskFOpm+36cVa6hzMWi2zAprcsK604q0q8ARtZgRygf47\/Rx\/m6ZrSspiEXdv83hXjHT9ZLLtHhPnKEAg3z4oV8cFzuu8dB4P\/dK7Efyn23OQ5iqtbF2wGd\/cRBX0RYpv47SI7ATbtqGmpxZ5Zzfu60mOyNpOVGQrmoYXFutQu1iBzDOgmW12+1telVI8VNq0iQ\/JqcaPNcnRQaNBL50zgk1MmDqS\/04iV5n4mQ2dfkUH0idxcaIMe2x9B2pvYdHdItKFLO5bS0E2eZUm74jfM6jETHmOXq5RfHCp2GgPhy\/i\/ukv3IvlHB00oCoq2+1Ux35D\/OWCOWHyJ7fWu0lbmV4QiCyE+lQVQ6dC3+YACAKfdbqqAQIaoYBtYi0n3DukcIuN1NzBYIB\/RhwvBbvomKyA43cpdMtekojzmF1H157csMnxgUntwu1+cJjnJlKUjxcAxqAU8WRUoTh8x0vryE7PZc59ODCCWQzLVgvPrTMJ0VKdXc7lmunZzMZOWMVIyufO4rXEilmWDeFdWk3I5DlJ\/q\/QkZQllOhxgyPopZ8VWH4Rhk3fDR9Fycq5Fxer650A1uzKB5X30yYUvIt2Gb\/pkBTvGULgBtS\/FOcF7dnyBgPCA740lhrfCzBv3vQdaa\/chFfNBTWWY9a7MhuvALICw+pmjHtN00zG0Z8MjrlkvlUaPpEfJuRdojf6yQr\/EvzFaiOalEN95rf5R\/IPPe+2A3l4itWlWAth0h8NPQyUFU79\/uBjMZ8JPVBf6yobSZ85JGlXGRKF7qPPl4nNSYqIbKpa2Hx1mJLiRNAblq7NBMm5ZtQ1Qu\/Yxsc6CM0Bf0QZQH9r3rVZBJqalBBbaB3o\/ZZ\/3GNXIdiw+szJ0zrJQDoaBrdCBCa4jbH+LD0kKfloiB2J1vxHVxg8yLA7EXDSpayTwnoEPZ8MqnMcHvFqjAWzqDTVTG+WBbq3VNWaYYxFmiWlINhVv5VKj5OWE0bfno7Dp8wYz8hPtjU9nfBNNZv7\/ZSG27xoL54SW\/h6A\/yqV0oV36mfidJbwatRviSb+rU02PxE85tKbCNczoQYxJ+WQdYlcOC87+hadlILKS2ziV+2sgfc4HngJAuZIN9ujaAkyNWNtckVjTFehFi8m7746g03bumNIIIeTrMPIeLLCaaV1afDF4BXqYSoo6kVUqSOXsr4ifgdAExgnHGXVFSQIOLsaM04A57FK5svxhxopqCD+qBYHIk9YmZE2oaaCsDMkrD5MbriKt0PGFMnoojvgdQDrpI9lHG4Zwr7PBsqNASuqDZWlW4YeXCvHeAoszIf+aueqtbKr6kLSt4CykeONmIFjTSVuyKcJq6m2f+BmVgFsLAX5jQeKPq5USFqhn8GgE2sBOA0qiBj9BIJrqxP5YrmT0dT+3dgFXoY1qi2p8zMGsEwWWs5O8sdqmeMtQqaftctlg6Ghepm4T4eH0dzYs6g84TEFSSrIM0FXdp1wsyvT8Vo6qRBH9gkmzc7Dxi6BPzwouVlq3Jm76Vki17\/uE7QD4lYOpmLAIhVeI82ibmvXJHlSxU8ISR+IDUSF6wTPBM2MJwhNm+smhF9y\/YX48+rXKkkzqIWb89OrHuKHdDKBkVfUADwZeNtcCu1lnM0BcyXR9gimOaKbVRZ9wtSHaepo9XtggsYqNkuXA1yQIiFmIRTfEfO85MWakfzkGA3VB3gHyGqpGolfyx8X+n+E4DwPeZzyrbY9HfT9bENgEc7IpnZ3SdbpE1wwhMO9jWDcK6mZWUkkT\/NhDQrJYKUqtvetzITgou8xttXXua\/K7zd8MTkYW+1ajZNMjUAOC569glFHU08HJBhkhQuMPnyohadXZHdSVUevuzgMFX5zZLvxNtfC2EBcCxvA8wFa\/wwDR9TO3lxXvyaAKAWwpJa3iIx6DmDR6hwTOqA2xFreolXkJ5Dh4DpHuq0vG6gjqkezOhYoXprGt0ft0zOTlCzfa4ljzac5\/+T72Bfo16yjP8mCTeGr7ZGU6YWJkBVXu6NYUVnSo5KHTmLc708vdDctIAJo8mYKVEaUdsNfhKi7e5b45QDIuT+mmZQNKFAsXJTMmMisLXjoODkrEABMAYetRBKbS92m5nYZkuE6yFkMNcMbRQPjZ78gYhtzr+kCFRl3Um2h4SR5xiOZXTaw3bVqqvUxGGkxBGIeOxY6Ips\/tHCEQAooNWbvT8KYUnhPdqidY0DSplXy6fOh\/H7En6aUe+zKdVE8aGbjKs32T9nIaYsquwJ\/BAPS0HPVImNT28sMiCn2b+wAhRcst8N+fqem45IJP6BfgL+AEeGkFHUFoOmpuv\/WzY2c\/zb8hOCSfobMXJ+5xRcUupv0V40iLt0Bq4G3ngK7+Sz4ZhgHuaSxlFBb9jRmfH\/\/KDQdpTms0LHnjup8cr\/iTgC3EBkQXUHX0jY\/53AjrHgS4p0axcQ5bWue8QyiSh\/1jc3IV0734ioQ2EhaWbjL0LqZ2Q2rdObp8n54MiDMWmB7cAaSMu+t7Ow8aRjlkvsZgnf14BIasixST6MTEsHyxyyqp7uuO9cCkoXGBconxKRx\/Hy014bHtd0NPK4s6DcEMSaDhRnodVt13KAByIytf9pDulvyAPSkZm9diG45XBRrWz0ZVe\/6dl1qIkd0RaTQmooDrbt5XIAA38lvy+ShXOhZCrHRtVNS295rPeypQvbKqj5DqToVy5rxgL1g0Gev5T9Ht5uirMx6NPNrUzJU9ygkth7uJaYHAXOwgilYSTs\/GTBQQQN5UaMmEwKBBYMiVIPjWp6Basbi2665MzK1o4eoGXaP2uf\/4W13vF\/fk4hQ67U5k2tAxTm2STfHlHYKCM9D9V26+p1z0TjhNMqD7DZOw2iZbxPVd9BKN5luuGwXyjmDmaZgxMTF1GUsGE4tggoDs1\/RnJamzaOC5Vj3M1fibZE1iR8w7l6en1uBGzarnypWanZGtbv9ctjgn\/vI721NeuCF7GVLEq62ksylZFJsf4bIagxsjwKTzFiuChBEGpeCi\/5hEomY58c32iWvZYE0Vqm4aPNWXvEINdTHoQ5zgm1IHxmjMLuWa5tDMqnmSBrUR7lLzEWcNvkFUq+bHWS0zE7\/EO+IJMZkdxRVRmgFfamr4Hzmup1Uiyyz\/TTRJ36wtkYMLjv1Dz+bZ5QFHVUyD9URc7sS2DPUbBwS8iymhiL7CtBO0uoHveM3N7DLo9NwvpKIgphv5GBFR8r\/8Y83Jz\/Nypo8nZfMOosPVS5LMJe5hTU0atvMld6n4swD4TiK+YrxiUo+wvbACYcHP7c0jF\/Ok8HSzylxDZgcNulzlpQAXPuRxLouRgySZrgrX7SnIuLsvlE3QiD3QaJB+BrbYsT3wLW0EfsfvS0YxcFZV6Jdv+u2Hz+6jfq2CkbwdhjFbMW1ohUlV+dlpf5NxW7bJEd8xwhS5nodFqdo1p34hnVb0XjM4HFv+eAVaAzU46L+SgIHzbbeji5NDgA4pXQMvVBdZs6yX859dH\/ZapBocrTXlbnYAKWyQ9XJiszI5icW0g0nmFPvq4gmPwqF9xfySyheFlQvyl+gceHlp+H\/K11BefwZcjjvjrq9jV1g0p8E+ZN3su5BfrS8Ylcy5ioBSsVMjZ682LzYtbMrBK+bTz8pSapNU+71vcN3CIBCH\/zIctkCOAGTH65bz+ke3mz6x0jltzjr5bo1BVcNCRSu1u\/M1sm26wzqoZaaxRhlZhPbUuADd4eKeK+cWLTMjg6Aq6y8i9RLkIGqASV9pNZYDtO87+kR4zLioXwUjpaSj6t8RZMMfgcj0QtU7RY6ewwD8mjycW4gtvwPiDLpz+rBJQfxB7qYqwXVbVY0ALdqAftkBTQDEg5UIXlrbBoPJGgDyNVL2YEKw37q01rLpCW2hlKpzGaH6LTHCtkL\/klaT78+GNmk203AldG45txIs3FdpPc72SlSu5VOiVARdOED\/bzHuSnteyEPly2EAKZljit6\/O9tIzP38t4dWSmZChtV71qtsvgEHxfiqmJNlgsv8WIHbb0KIe0ok16Q6POYG90Tfxt+2KGKoXk3kRae9OtK8n5b6a4ljRu0je7o6u9ju2URPaQBfgqVlDMcdrL4lL7stz6js\/M76hYgr2zQwMRlVLGo+8RjS6MoPj8VFcLS+dMRG5c9QHX3Up4qWj2zYKjfuWjGSruAWlgYQFm5T+udd5hrtUw614PBVtacSRh9DJsYQPRdC\/IEoN3B1sKLvX3cVeZVe2qeVq5hjCr4g\/qBxvt6j53jAuFkUgNG15d8CIqCYXMsBGvkOU0Qp+6mo2RemxOpXQpQOtalHoX0mGk03LRqPck75wzzF\/RBi0va1hxmaD0+plW\/KX1e3P\/x2QiSQxDFGcCnmE9IsUmxUuglaKULXa\/7NH5MhPpPfWqp1uVAb59oIQUUpysu9KZkLESbGoCdx1jJHN+lXVebQLH1VWHdFgvqaldeALtEMt7ZGwMQ39SaD+YHpsvc2caMYgRMcgsTRoISPJ90s2fYnTeVGGto8ERInM72Gj3KVLl+XeVJVob1FNoDRRB9YPiB8IZVTyN97Y\/3to38EEm1R9Xfi59tkkyIsk5Qzkkqnld83FPRM4H3JIA1vLPysvkZ7pPwuqvTPCmS7tKLzN6VenHPa7DWekuxA+BY1rveHMVV9eM1TpLJs8uqDRgZz6bw7aOIE5X2dNbBnm6ad8VFsr0Reh5cTPngsND6Nd8171DDnNj1p7PdQPGoO\/H68tMbwaB+bG+4p\/iyFhoh+kbogkjWot3c0VXAKJuZhKG8a9m5QvtLWNYnNdVixRJiB5fWLJKCnLyXKtvyq1OtNLQ3jlDsO7+geq3FaunpPjmgRkXf\/B\/lJOpvCVz2ZVuJc9LYobyL\/3tpTH2Parb\/M8Ji3KzB4fkgZqB1nfxt+6zbSaGxzsgFV3Ji\/M0aMyZJtWl8JofPBXb8oaoUCDzzB5A4s3h5vBfbiAv1ryuPacdPe83BPOBT5MttCuN7AV31bCktJ\/JfKURbwwNUoopNn8yW8UbUqdz7TF59OAbhXght+TV1s3\/qOvPuqi3Gp+iWdb+sLaGBW3e+QijOUKux+5vM77ptvbUDMc2dLk6YPc8jCPmc6zDdkx3orcN7M7ZxW4yT2Wypr00hyNwjr5r2tctUppZWmQ17CKwBzD3WFPf2fKebBtrdedqMeLzOba4+kt0mLk0Rnq5KJfKJv4DslxDjpWrnOnyo5XOoXayho2QvnPz4pbXHM\/VVfkZEQPzdD\/0TT+4XFVREqEe7CfCsD2fA4OK7VLulpR2zfJPPvbk+5C4W2Z3lY0i3VUSAo9c7diec3MKumMXxGlpW5lgpjTWMmDaY3QGclBF1FAHrD1c5HtHn1masNYGlcPDq3MVDXGVfqmQn2AsVZdWhfMe\/Gk60jg8F8HigJKsmZdlobYUyzWIUGKLXBXF6fJTzJuIbGsX1gkn15CXISTPuGrPAL02b3x3yGonOCt25jWJPJUdamn2HC27sEsFL6lXuvzkvRRiLg2DcQSdApBJIwtD4yVfCT099PjSsYHhr\/RskNTchuc4R\/SWrw92Dwpu40Dc6KpCoY4KxI\/WTxs3p6C3PDzFRDqj4l1KHafAlXdgIin4jGA6rTycrC9RFpI2x6bvbJU48JX84ynDerOwnfHiJ0+NXhDUCY402\/LhmH5b8NNc0bp93P2jy82dd+fztIDVwDck7AsugnSypOs9paAtTdbFFupGerNnMffC+K5dv1c\/vpMyJTjU2VQv6IXeoXtFT3vejY62J3l0UwBmWN6JJtCiUgkpopydn6Pv10VHpG\/goxd+5ili1zRe4YdSNCJNI5XCNqLChzi8QyU\/ubCvlQjs16+ARhm0iLolnVTtosV2tiPMpnGgAFPBqch+BedLWDFvEFqI5Xj2UpClgPJSJuZTABwhkHoDlyCgZWapcZe\/xN4nmPq+mvq41+EoCSnLP39x7gshXDg8O+lp\/jnY6RRVOVgqI4CFqgWpmfHbNnL76aYwyOTRVyaEAfJJ4luf+Hhg9sC\/waR6d0GsWTaef2VHHD+ImWvFJcNfDBvsaT4vW+wc5bBuL9jCdtt3\/mhHyyQpSkG3cr4Ixmkp4Umk7kopXHSqHg61J5aU6wYkidw3GoX6UbOsTomK5Rkknju4+9JYBotzOIctU1OG0X\/Rn0xTiFTFOkxOylUkjHis5hDtsLG6Pp39eQZbovetSZRUHWkSOh3pC9jAywfpIk44hYI4aO9K1mi9USOO6f+nyOxcUQP6zYGnJT2CcRkdOu5Gn5lj1eikBtvs2TdyExMEQYhx8moGSdzBrTNAV19rXfWuRAhnTBClu6exZE3Z2N5t6R7qRNuTFlxFMc3VfKLf+XRKiU33EZOa9T2JYctO\/bVXyM\/a42TCWAUGFR1DTqE\/CpiW8Vf\/AfSkKlJE6YDrb5RV2b4DfbY0N1pd\/RgDdAmo\/atkCYkSk0ZGGptkmrrcev3fmnQYUNy0FWA6oYR5z6qnTdu1P8o+NApt4qrgacJviUa3G2glAXnaF3UJ5wEfmAA+DyuJSu\/YcWMyRST\/dULyeUTFiSudRwLRuuhO8qotnYWCmBkuekl98Ex5tkRgmWvdEG+H4xSXKdA7XKqonT87ryiInp\/sYsqcCJILb0Yl7LiMA4uuK19tuFLJOQFk0GHjVS6gBUj+LWVlOvtfW64lIooVwUavC4EUxwIgKhTS4VghHpaV3EMlBwmm738KLBX19u\/keldxkyKYwgJZYo12vz4Iyk8dY0RmUuadfTDQWA\/TCGTpVCtuUxjg\/1pJAQBnBILAtg7j32rAvskcyf2buEHOPrqZAIg2QqtZ3lOIwoAzmDPyRPSjoRkiWt0Y6rDAn4z5LyFxSSnl2dCa\/jzSHheNUIlygHdNVq9j8lQjsDuvm4amgM6WXyh9szeYi0hgu11ee0rO0kC0AEg4VsKhLcrILAC6940howo9zsXWS\/wA83e90uCq3DAyq6tMyv\/eq2873hxxHkfwCkJRXZ++za\/8\/jS6ZiQaQbnrqOqo9Sh5U2eSnCtkkwp\/o9SgTu6i5GZckCe49L0jhtdYpupzaJF8PdNMW7zqOTAS3JT7vlZfwK9wEjgwX4qIWsFMvpvYVjg2oBgHswhlskEnzlUspGnjgITWc8SS7rhFNXW84O+ji1v2pGPYp5a34IEp9zFAlr3TqwuezMFe4dZ7QU2L+CmTQGZ6qp0lfY5gqwwHvqo3Iym1a6pH9ZEaTQQ8s\/Iu9XNPCmygL51ZTMEawzyYNQyk6F+5BeQci8jMA0l84iwqCAf33L+YqQtl3NZI20u7s28WJqT+B8uIzX5VO0BMes8JJyp7w3j8XQNobpYBSt3zhqnGaXDB8zeJz4epDc6hoEpaE754ekN6qn5HDzNNwPXXrusqfM\/1+Doan07bkUD5NRALxb+HOLxFdLKseBIa\/cvA2sp+L9V9sdiuCIL9KZ\/ueUEWeZO41KdN5MO2FaN1e4Qa0G0dpE7w\/9iXAQjrRrm1a9SVrHho5nzE7voNK2Knge9rDLz8HfkWjO6O1iQkBH1IG4Fdc5RoHGQIytHFg42mL2x1gUS14GDR9dRaf3mziUHwHbm2h6yEWrLsq4RfsEzSTLLSl2FqZKhaM5NdAcPsAgZ3z5xORDWastQ==","iv":"8d6646c5b1198c8564cb4936d869ee86","s":"e95a4904620c4979"}
